Snapchat Cameo Allows Users to Put Their Face into Existing Videos
Daniel Johnson — December 10, 2019 — Tech
References: snap & techcrunch
Snapchat Cameo will be a new feature for the social media platform that will give users the ability to change the face of people in videos, and add their own face instead. The new Snapchat Cameo feature is currently being tested in some markets with limited availability. The company indicated that the feature is not currently ready for a worldwide release, but that it will be released to all users relatively soon.
The feature will be accessible through the Bitmoji button, where a number of different looping clips will be available to users. The new feature could help keep users on the platform engaged, and it allows users to access new types of sharable media.
Image Credit: Jeff Higgins
The feature will be accessible through the Bitmoji button, where a number of different looping clips will be available to users. The new feature could help keep users on the platform engaged, and it allows users to access new types of sharable media.
Image Credit: Jeff Higgins
Trend Themes
1. Face Swapping Video Features - Snapchat Cameo allows for the swapping of faces in videos, creating new forms of shareable media.
2. Bitmoji Integration - Integrating the Cameo feature through the Bitmoji button offers new avenues for user engagement.
3. Limited Availability Testing - Testing the feature in select markets before a global release helps refine the feature for optimal usage.
Industry Implications
1. Social Media - Snapchat's Cameo feature offers new forms of user-generated content, leading to further innovations in the social media industry.
2. Entertainment - The ability to insert oneself into pre-existing videos has potential for use in a variety of entertainment industries, from music to film.
3. Marketing and Advertising - Brands could use the Cameo feature as a new marketing tool and interactive experience for their audiences and social media advertisements.
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