The SMITH/GREY Bulls and Roses Collection is Ornate and Animalistic
Jana Pijak — September 5, 2013 — Marketing
References: notjustalabel & notjustalabel
Embodying a surrealist art aesthetic, the SMITH/GREY 'Bulls and Roses' collection catalog challenges a viewer's perception. Based in London, UK, the label's talented designers Birgit Marie and Sofus studied at the Royal College of Art and payed homage to both animalistic and romantic themes in this line of accessories.
The designer duo create animalistic wrap rings, horn-adorned dual rings and flower-shaped earrings along with a slew of other ornate accessories. Showcased in yellow gold, silver and black metal finishes, the SMITH/GREY 'Bulls and Roses' collection explores the cultural symbolism of jewellery and its relation to animals.
Whether referencing Hinduism's embellishment of cows or the similar tradition of decorating cattle in the Alps, this accessory line is displayed in a surreal catalog that displays jewellery on cropped body part images that are collaged atop a pale pink backdrop.
The designer duo create animalistic wrap rings, horn-adorned dual rings and flower-shaped earrings along with a slew of other ornate accessories. Showcased in yellow gold, silver and black metal finishes, the SMITH/GREY 'Bulls and Roses' collection explores the cultural symbolism of jewellery and its relation to animals.
Whether referencing Hinduism's embellishment of cows or the similar tradition of decorating cattle in the Alps, this accessory line is displayed in a surreal catalog that displays jewellery on cropped body part images that are collaged atop a pale pink backdrop.
Trend Themes
1. Surrealist Art Aesthetic - Disruptive innovation opportunity: Explore unconventional designs and symbolic meanings to create unique and thought-provoking accessories.
2. Animal-inspired Jewelry - Disruptive innovation opportunity: Incorporate animalistic motifs and cultural symbolism into jewelry designs for a distinctive and meaningful aesthetic.
3. Ornate Accessory Catalogs - Disruptive innovation opportunity: Experiment with visually striking and unconventional catalog layouts that capture attention and enhance the overall brand experience.
Industry Implications
1. Fashion Jewelry - Disruptive innovation opportunity: Fuse art, culture, and fashion by incorporating unique design elements and symbolism into jewelry pieces for the fashion-forward consumer.
2. Art and Design - Disruptive innovation opportunity: Push the boundaries of traditional jewelry design by taking inspiration from surrealism, resulting in captivating and thought-provoking art pieces.
3. Marketing and Advertising - Disruptive innovation opportunity: Implement unconventional and visually stunning catalog designs to create a memorable brand experience and effectively engage target audiences.
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