SMEG Creates a Runway-Ready Refrigerator
Aaren Fitzgerald — May 30, 2012 — Art & Design
The Canadian Tuxedo might be a fashion faux pas but the denim trend is just heating up. Smeg, one of Italy’s leading home appliance manufactures widely known for its retro, funky fridges, is now taking denim to a whole new level of cool. The brand has achieved the near impossible, merging refrigeration with clothing to deliver the latest incarnation of its popular retro FAB28 refrigerator, the independent FAB.
The independent FAB is not just any fridge, nor is it the usual jean trousers; it’s a collaborative effort by renowned fashion retailer Italia Independent. Just like your favorite pair of jeans it has been described as style for every day, though for domestic use the fabric is treated with a nano technology, PLASMA, which protects the fridge's surface and ensures its functionality.
This extraordinary product stands alone as the world's first denim fridge.
The independent FAB is not just any fridge, nor is it the usual jean trousers; it’s a collaborative effort by renowned fashion retailer Italia Independent. Just like your favorite pair of jeans it has been described as style for every day, though for domestic use the fabric is treated with a nano technology, PLASMA, which protects the fridge's surface and ensures its functionality.
This extraordinary product stands alone as the world's first denim fridge.
Trend Themes
1. Denim Kitchen Appliances - Smeg's denim refrigerator merges fashion and functionality, opening up opportunities for other kitchen appliances with unique fabric designs.
2. Retro-inspired Home Appliances - The collaboration between Smeg and Italia Independent opens up possibilities for other home appliances to incorporate retro-inspired designs that resonate with consumers.
3. Nanotechnology in Appliances - The use of PLASMA nanotechnology in the denim fridge demonstrates the potential for incorporating advanced materials and technologies in home appliances.
Industry Implications
1. Home Appliances - The denim refrigerator by Smeg showcases the potential for innovation in the home appliances industry, especially in terms of design and materials.
2. Fashion and Retail - The collaboration between Smeg and Italia Independent highlights the opportunity for fashion retailers to expand into product collaborations in the home appliance market.
3. Nanotechnology - The use of PLASMA nanotechnology in the denim fridge presents opportunities for further integration of advanced materials in various industries, including appliances.
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