The SmartSense Shawl is for Those with Electronic Phobias
Peter Vallas — May 26, 2011 — Unique
References: smartsensecovers & chipchick
In today's modern society, we're surrounded by cellphones, computers and a wide variety of other electromagnetic gadgets. SmartSense is a company comprised of two mothers with concerns of the levels of radiation present in today's offices and homes. SmartSense's latest innovation is called the SmartSense Shawl. This poncho-like outfit is worn by people while using devices such as cellphones, laptops and other electromagnetic devices. The shawl is made from a mixture of cotton fibers and a specialized anti-radioactive fabric. The shawl is finished in a matte black exterior that is stylish and functional.
SmartSense is targeting their products toward pregnant women as they are the ones that need protection from radiation the most. If you're conscious about the levels of radiation in your home, then grab a SmartSense shawl.
SmartSense is targeting their products toward pregnant women as they are the ones that need protection from radiation the most. If you're conscious about the levels of radiation in your home, then grab a SmartSense shawl.
Trend Themes
1. Radiation Protective Clothing - The innovation of SmartSense Shawl demonstrates the growing trend of individuals seeking protection from radiation in everyday life.
2. Electromagnetic Sensitivity - The SmartSense Shawl addresses the trend of people becoming more aware of and concerned about the potential negative effects of electromagnetic radiation.
3. Fashionable Health Solutions - The combination of style and functionality in the SmartSense Shawl caters to the trend of consumers demanding aesthetically pleasing products that also provide health benefits.
Industry Implications
1. Maternity Apparel - The SmartSense Shawl presents an opportunity for the maternity apparel industry to tap into the growing market of pregnant women seeking radiation protection.
2. Electronics and Gadgets - The innovation of the SmartSense Shawl opens up opportunities for the electronics and gadgets industry to cater to customers who prioritize health and radiation protection in their device usage.
3. Textile and Fashion - The specialized anti-radioactive fabric used in the SmartSense Shawl suggests a potential disruptive innovation opportunity within the textile and fashion industry to create more radiation protective clothing options for consumers.
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