This Infographic Divulges Surprising Attitudes of Avid Owners
Michael Hemsworth — December 5, 2012 — Tech
References: visual.ly
While some may think that only the tech-obsessed can’t live without mobile technology, these smartphone statistics prove otherwise.
The iPhone is one of the most popular devices on the market and 65% of users admitted to not being able to live without the Apple-made product. In addition, 40% of iPhone users said they’d give up coffee before ditching the device while 18% would reportedly stop bathing instead of giving up their smartphone. Going on to gaming, the infographic dives deep into monthly usage with iPhone users spending an average of 14.7 hours, Android users spending 9.3 and BlackBerry users spending about 4.5 hours.
These statistics also take into account the level of streamlining that smartphones incite with 70% of users no longer using traditional MP3 players or digital cameras.
The iPhone is one of the most popular devices on the market and 65% of users admitted to not being able to live without the Apple-made product. In addition, 40% of iPhone users said they’d give up coffee before ditching the device while 18% would reportedly stop bathing instead of giving up their smartphone. Going on to gaming, the infographic dives deep into monthly usage with iPhone users spending an average of 14.7 hours, Android users spending 9.3 and BlackBerry users spending about 4.5 hours.
These statistics also take into account the level of streamlining that smartphones incite with 70% of users no longer using traditional MP3 players or digital cameras.
Trend Themes
1. Smartphone Dependency - There is an opportunity to develop apps and services that help smartphone users manage their addiction-like behaviors effectively.
2. Smartphone Usage Comparison - There is an opportunity to create innovative smartphone features and engaging content that can keep Android and BlackBerry users as engaged and active as iPhone users.
3. Smartphone Replacements - There is an opportunity for manufacturers to develop a smartphone that can replace other devices like digital cameras and MP3 players and other standalone electronics.
Industry Implications
1. Mobile Devices - Mobile device manufacturers can harness the data in the infographic to create more engaging content for their users to increase device usage and retain customer loyalty.
2. Software and App Development - App developers can build applications that monitor smartphone dependency and provide users with personalized notifications, advice or even interventions to maintain healthy smartphone habits.
3. Consumer Electronics - Consumer electronics device manufacturers could modify their products to include smartphone features or even develop standalone products that can replace smartphones and still maintain a user's tech stack needs.
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