The Sky 'NOW TV' Smart Box Provides Both Free and Premium Channels
Michael Hemsworth — January 29, 2016 — Tech
References: corporate.sky & geeky-gadgets
The home entertainment world was changed forever with the advent of streaming services like Netflix and Hulu, so now brands are adapting with products like the Sky 'NOW TV' smart box. Created as a traditional cable box that will enable customers to find content easily, the Sky 'NOW TV' box will provide users with over 60 free channels in addition to paid content.
The Sky 'NOW TV' box was created in partnership with Roku, which is the renowned entertainment console brand that many users look to for at-home content streaming.
The Sky 'NOW TV' smart box is designed to bridge the gap between cable TV and streaming to help satisfy current customers and draw in new ones with unbeatable deals.
The Sky 'NOW TV' box was created in partnership with Roku, which is the renowned entertainment console brand that many users look to for at-home content streaming.
The Sky 'NOW TV' smart box is designed to bridge the gap between cable TV and streaming to help satisfy current customers and draw in new ones with unbeatable deals.
Trend Themes
1. Hybrid Entertainment Consumption - Products that combine traditional cable TV and streaming services are becoming popular, presenting an opportunity for companies to develop more hybrid devices.
2. Increased Free Content - Offering a variety of free channels can entice customers to purchase a product and could lead to more brands incorporating free content into their offerings.
3. Partnerships with Established Brands - Collaborating with trusted brands in the industry can help companies develop new products and reach a wider audience.
Industry Implications
1. Television - The television industry can create more hybrid devices that combine free and paid content to appeal to consumers who want the best of both worlds.
2. Streaming - The streaming industry can explore offering more free content to draw in a wider audience and compete with traditional cable TV providers.
3. Consumer Electronics - The consumer electronics industry can collaborate with established brands with expertise in streaming and cable TV to develop new, innovative products.
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