The Smart Bookrest Docking System Links Print and Digital Media
Michael Hines — April 8, 2011 — Tech
References: yankodesign
Designers In-oh Yoo & Tae-soon Nam are bringing print and digital media together with their Smart Bookrest Docking System. The Smart Bookrest Docking System is a tablet stand with a built-in QR code scanner that scans the QR codes from magazines and displays their digital content.
The idea behind the Smart Bookrest Docking System is that every magazine and possibly even some books would have QR codes on each page displaying relative digital content. Magazines or books would be laid down in front of the dock so that the scanner could read their QR codes, which would ideally be placed at the top right of each page. This design could benefit magazines immensely as it would encourage users to buy physical copies to access digital content. Hopefully, this dock can be developed and released before print media goes the way of the dinosaur.
The idea behind the Smart Bookrest Docking System is that every magazine and possibly even some books would have QR codes on each page displaying relative digital content. Magazines or books would be laid down in front of the dock so that the scanner could read their QR codes, which would ideally be placed at the top right of each page. This design could benefit magazines immensely as it would encourage users to buy physical copies to access digital content. Hopefully, this dock can be developed and released before print media goes the way of the dinosaur.
Trend Themes
1. Print-digital Integration - The Smart Bookrest Docking System combines print and digital media through QR codes, creating new opportunities for cross-platform engagement.
2. Enhanced Reading Experience - The integration of QR codes in print media allows readers to access additional digital content, providing a more immersive and interactive reading experience.
3. Revival of Print Media - The Smart Bookrest Docking System may incentivize consumers to purchase physical copies of magazines and books, potentially revitalizing the print media industry.
Industry Implications
1. Publishing - The Smart Bookrest Docking System presents an opportunity for the publishing industry to leverage QR codes and integrate print and digital media.
2. Technology - The development and release of innovative docking systems like the Smart Bookrest create opportunities for technological advancements in the digital reading experience.
3. Marketing and Advertising - With QR codes becoming more prominent in print media, marketing and advertising professionals can explore new strategies to create interactive and engaging campaigns.
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