This Slow Fashion Shop Focuses on Sustainability and Fair Trade
Mishal Omar — August 5, 2016 — Eco
References: newclassics & whowhatwear
Slow fashion is a movement that aims to achieve quality over quantity in the fashion world and this slow fashion shop is one of the brands choosing to focus on this.
Titled 'New Classics,' this online store only showcases brands that offer sustainable and fair trade labels. The store offers a variety of different styles from different environmentally friendly brands including shoes, accessories, watches and fashionable clothes. With the issues of excessive waste production in the fashion world as well as the lack of high quality clothing that is affordable, brands such as New Classics are paving the way for others to focus the quality and impact of the products they offer.
This slow fashion shop ensures that the movement of creating higher quality -- sustainable clothes at the expense of slower production -- continues to increase in popularity.
Titled 'New Classics,' this online store only showcases brands that offer sustainable and fair trade labels. The store offers a variety of different styles from different environmentally friendly brands including shoes, accessories, watches and fashionable clothes. With the issues of excessive waste production in the fashion world as well as the lack of high quality clothing that is affordable, brands such as New Classics are paving the way for others to focus the quality and impact of the products they offer.
This slow fashion shop ensures that the movement of creating higher quality -- sustainable clothes at the expense of slower production -- continues to increase in popularity.
Trend Themes
1. Slow Fashion Movement - The slow fashion movement focuses on achieving quality over quantity in the fashion world, presenting opportunities for sustainable and fair trade brands.
2. Sustainable Fashion Labels - Brands that offer sustainable and fair trade labels are gaining popularity, creating opportunities for online stores to cater to conscious consumers.
3. Environmental-friendly Fashion - The increasing demand for environmentally-friendly fashion products opens up opportunities for online stores to showcase a variety of different styles from different sustainable brands.
Industry Implications
1. Online Retail - Online stores focusing on slow fashion can disrupt the traditional retail industry by offering sustainable and fair trade options.
2. Fashion - The slow fashion movement disrupts the fast fashion industry by promoting quality over quantity and encouraging brands to prioritize sustainability.
3. Sustainable Fashion - The rise of slow fashion shops creates disruptive innovation opportunities for the sustainable fashion industry, driving further growth and awareness.
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