Aspen Fashion Week Targets Chic Snow-Bunnies
Elsa Blaine — December 18, 2008 — Fashion
References: aspenfashionweek & luxist
The inaugural Aspen Fashion Week will occur from March 1-5, 2009. Each night, glamorous affairs will feature the “Mountain Lifestyle” in winter sporting goods and fashions through in-store events and parties for the snow-savvy.
Approximately 15 designers will flaunt their Winter 2009/2010 collections to those in attendance, which will include media and fashion buyers. What better venue is there than the majestic Rocky Mountains to unveil the latest in slope-side gear?
Sponsors of the ground-breaking affair include W Magazine and the St. Regis Aspen resort.
Approximately 15 designers will flaunt their Winter 2009/2010 collections to those in attendance, which will include media and fashion buyers. What better venue is there than the majestic Rocky Mountains to unveil the latest in slope-side gear?
Sponsors of the ground-breaking affair include W Magazine and the St. Regis Aspen resort.
Trend Themes
1. Winter Sports Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly winter sporting goods and fashion collections for the environmentally-conscious snow enthusiasts.
2. Luxury Mountain Lifestyle - Disruptive innovation opportunity: Create exclusive and personalized experiences for affluent individuals seeking high-end fashion and winter sporting goods in luxurious mountain destinations.
3. Fashion Events in Unique Locations - Disruptive innovation opportunity: Organize fashion shows and events in unconventional locations, offering a fresh and exciting experience for fashion enthusiasts.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate technology and smart fabrics into winter fashion collections for improved performance and functionality in extreme weather conditions.
2. Hospitality and Luxury Resorts - Disruptive innovation opportunity: Integrate fashion events and collaborations with luxury resorts to enhance the overall guest experience and create new revenue streams.
3. Sustainable and Eco-friendly Products - Disruptive innovation opportunity: Develop innovative materials and manufacturing processes to produce sustainable winter sporting goods and fashion products, catering to the growing demand for environmentally-friendly options.
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