Fitness for Computer Users
Angela Lowe — October 3, 2006 — Unique
References: slimgeek & gushmagazine
This is too funny! Can you imagine all of your office mates with these? Apparently physical activity while you work at your computer improves blood flow and increases oxygen to all parts of your body. This contraption allows your heart and lungs to work harder during the day and provides you with the benefits of a moderate workout. We all know physical activity is a necessity, but there is a time and a place for everything. (GUSH Magazine)
Trend Themes
1. In-desk Exercise Equipment - There is an opportunity for companies to create and market innovative in-desk exercise equipment to encourage physical activity while working on a computer.
2. Fitness Wearables for Desk Workers - Wearable technology that tracks physical activity and reminds desk workers to take breaks and move could provide a disruptive innovation opportunity in the fitness industry.
3. Virtual Fitness Classes for Desk Workers - Online fitness classes specifically designed for desk workers can provide a disruptive innovation opportunity for fitness studios and trainers.
Industry Implications
1. Office Furniture - Office furniture companies could consider incorporating in-desk exercise equipment in their designs, providing an opportunity for disruptive innovation in the industry.
2. Fitness Equipment Manufacturing - Manufacturers could create innovative exercise equipment to cater to desk workers, leading to disruptive innovation in the fitness industry.
3. Online Fitness Studios - An opportunity exists for online fitness studios to create virtual fitness classes tailored specifically to desk workers, potentially disrupting the traditional fitness industry.
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