Because Sleepovers are a Multi-Billion Dollar Industry
Cool Hunter — August 9, 2006 — World
References: alton-towers & gizmag
Did you know that children having sleepovers with their friends is a multi-billion dollar industry? So why isn't anyone capitalizing on it? That's about to change with the introduction of Sleepover Suites; special rooms that cater to everything your kids will want.
"Based on research that shows British parents annually spend over a GBP1 billion on kids' parties, speciality hotel Alton Towers has created a purpose built sleepover suite where up to six friends can hold the ultimate girls' sleepover party. Some absolute "must-haves" for the design included the ability to have very loud pop music, make up and styling products galore, movie marathons plus party food on tap. As a result the soundproofed room features the latest home entertainment systems, karaoke and dance area, theatrical style dressing tables and cleverly designed Chill-out beds which can clip together to make one big bed for gossip sessions! The Sleepover suite pilot scheme opened on July 14 and is priced from GBP300 – not surprisingly, demand is very strong." - Giz Magazine
"Based on research that shows British parents annually spend over a GBP1 billion on kids' parties, speciality hotel Alton Towers has created a purpose built sleepover suite where up to six friends can hold the ultimate girls' sleepover party. Some absolute "must-haves" for the design included the ability to have very loud pop music, make up and styling products galore, movie marathons plus party food on tap. As a result the soundproofed room features the latest home entertainment systems, karaoke and dance area, theatrical style dressing tables and cleverly designed Chill-out beds which can clip together to make one big bed for gossip sessions! The Sleepover suite pilot scheme opened on July 14 and is priced from GBP300 – not surprisingly, demand is very strong." - Giz Magazine
Trend Themes
1. Sleepover Suites - Special rooms that cater to everything your kids will want for their sleepover are becoming increasingly popular
2. Kid's Party Industry - The kid's party industry is experiencing continued growth, with companies seeking to capitalize on the multi-billion dollar industry
3. Entertainment-focused Hotel Rooms - Hotels are beginning to create entertaining and immersive rooms like Sleepover Suites to cater to a growing market of consumers seeking unique accommodations
Industry Implications
1. Hospitality Industry - The hospitality industry should take note and continue to innovate with speciality rooms to cater to a growing demand for unique and experiential stays
2. Children's Entertainment Industry - Companies catering to children's entertainment should explore creating immersive and unique experiences that appeal to children, such as sleepover party rooms
3. Home Entertainment Industry - The home entertainment industry should consider ways to improve and integrate social entertainment solutions into unique immersive hotel rooms, like Sleepover Suites
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