The Skullcandy Women's Collection Has a Scientific Basis
Vasiliki Marapas — May 12, 2014 — Fashion
References: ca.skullcandy & geeksugar
The Skullcandy women's collection offers sophisticated audio gear for the ladies. Following the 'Bic Pen For Her' controversy, I'm understandably suspicious of any product geared specifically towards women. However, the line is not merely styled in pretty, floral patterns, but actually designed for differences in female hearing.
After conducting several studies, the brand found that women experience greater sensitivity to higher frequencies, hear background noise to a lesser degree than men and notice tension in music more often than men. The company alleges that these headphones -- the Knockout, the Bombshell and the Dime -- are better optimized for the female ear.
Beyond being engineered for female hearing, the headphones are lightweight, comfortable and affordable -- not to mention extremely cute.
After conducting several studies, the brand found that women experience greater sensitivity to higher frequencies, hear background noise to a lesser degree than men and notice tension in music more often than men. The company alleges that these headphones -- the Knockout, the Bombshell and the Dime -- are better optimized for the female ear.
Beyond being engineered for female hearing, the headphones are lightweight, comfortable and affordable -- not to mention extremely cute.
Trend Themes
1. Female-tailored Audio Gear - Skullcandy's women's collection offers headphones specifically designed for the differences in female hearing, presenting opportunities for other audio companies to create products that cater to the unique needs of female users.
2. Science-backed Design - The scientific basis behind the Skullcandy women's collection presents an opportunity for other industries to incorporate research and scientific findings into their product design, leading to more effective and targeted products.
3. Fashionable and Functional - The combination of stylish designs and optimized functionality in the Skullcandy women's collection showcases the potential for fashion and technology industries to collaborate and create innovative products that merge style with performance.
Industry Implications
1. Audio Equipment - The female-optimized headphones from Skullcandy highlight a potential niche in the audio equipment industry for companies to develop audio gear tailored specifically for women.
2. Research and Development - The scientific approach taken by Skullcandy in designing headphones for females underscores the opportunity for organizations in the research and development industry to provide research-driven solutions for various sectors.
3. Fashion and Technology - The stylish and functional Skullcandy women's collection demonstrates the potential for collaboration between the fashion and technology industries, inspiring other fashion brands to create innovative and fashionable tech accessories.
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