Skittles Giants are Three-Times Larger Than the Original Candy
Michael Hemsworth — March 28, 2020 — Marketing
References: skittles & conveniencestore
The Skittles Giants have been announced by Mars Wrigley as a new product that maintains a large profile and offers a different kind of texture experience. The candy is three-times larger than the original version and features a soft, chewy middle that's contained within the crispy candy exterior the product is renowned for. The product will come in 45 gram single packs, PMP treat bag, a 141 gram value pouch and a 170 gram grocery pouch priced at 49p, £1, £1 and £1.49, respectively.
Portfolio Director Victoria Gell spoke on the new product saying, "We’re thrilled to announce the launch of new Skittles Giants, a product that we feel satisfies shoppers’ desire for variety, whilst delivering true innovation. Consumer testing has been hugely positive and through our media and in-store support we are aiming to generate huge excitement, that will drive purchase. I can’t wait for people to try them!”
Portfolio Director Victoria Gell spoke on the new product saying, "We’re thrilled to announce the launch of new Skittles Giants, a product that we feel satisfies shoppers’ desire for variety, whilst delivering true innovation. Consumer testing has been hugely positive and through our media and in-store support we are aiming to generate huge excitement, that will drive purchase. I can’t wait for people to try them!”
Trend Themes
1. Oversized Candy - The trend of oversized candy offers an opportunity for candy manufacturers to create unique and indulgent snack experiences.
2. Texture Innovation - The focus on texture in candies like Skittles Giants presents an opportunity for confectionery companies to explore new ways to enhance the sensory experience of their products.
3. Variety-driven Snacking - The launch of Skittles Giants taps into the trend of consumer desire for variety, creating opportunities for companies to expand their product offerings and cater to diverse snacking preferences.
Industry Implications
1. Confectionery Industry - The oversized candy trend opens up opportunities for confectionery manufacturers to create unique, larger-sized candy products that stand out in the market and offer a different snacking experience.
2. Food Packaging Industry - With the introduction of oversized candy varieties like Skittles Giants, there is a potential for the food packaging industry to develop innovative packaging solutions that can accommodate larger-sized candies while maintaining freshness and convenience for consumers.
3. Retail Industry - The trend of variety-driven snacking, exemplified by products like Skittles Giants, presents an opportunity for retailers to cater to consumer demand by offering a wide range of candy options, enticing repeat purchases and driving customer loyalty.
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