The Taste of Skittles Fizzld Fruit Will Shock You
Ryan Hinkson — May 12, 2010 — Marketing
References: casttv & adweek.blogs
The thought of sticking a tube sock in my mouth is not very appetizing, nor is it exciting. But the old man in this Skittles Fizzld Fruit candy commercial sees things a little differently.
That is, until he tries Skittles Fizzld Fruit and gets the jolt of excitement that was previously being provided to him by a human tube sock. Yup a human tube sock that has as its job to create static electricity and touch the old man's tongue. Thankfully his wife has introduced him to the Poprock-like Skittles that fizz on your tongue.
That is, until he tries Skittles Fizzld Fruit and gets the jolt of excitement that was previously being provided to him by a human tube sock. Yup a human tube sock that has as its job to create static electricity and touch the old man's tongue. Thankfully his wife has introduced him to the Poprock-like Skittles that fizz on your tongue.
Trend Themes
1. Interactive Advertising - Disruptive innovation opportunity: Develop interactive advertisements that engage consumers through unexpected and exciting experiences.
2. Novelty Food Experiences - Disruptive innovation opportunity: Create unique and surprising food experiences that stimulate the senses and provide a sense of excitement.
3. Alternative Marketing Strategies - Disruptive innovation opportunity: Explore unconventional marketing approaches that challenge traditional advertising norms and captivate audiences through unexpected narratives.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate elements of surprise and sensory stimulation to create novel food and beverage products that attract and engage consumers.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace technology and interactivity to revolutionize advertising and marketing campaigns, captivating audiences and creating memorable experiences.
3. Confectionery - Disruptive innovation opportunity: Introduce unconventional candy products that offer unique taste sensations and playfulness, appealing to consumers seeking novel experiences.
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