The Skay Cleaning Wipes Roll Campaign Promotes Easy Clean-Ups
Meghan Young — October 17, 2012 — Marketing
References: fwkargentina & ibelieveinadv
Accidents can be like a domino effect, which the Skay Cleaning Wipes Roll ad campaign illustrates. From playing Cowboys and Indians to trying to hit a pinata with a bat, anything can happen between one and the other. In the latter case, the bat swinger can potentially hit some or all of the party food before actually making contact with the pinata.
The Skay Cleaning Wipes Roll ad campaign was conceived and executed by FWK, an ad agency based in Argentina. In the event that all of those accidents occur, the campaign shows that people will want to have this particular product on hand for immediate and easy clean-up.
Art directed by Chany D’Amelio with creative direction by Christian Oneto Gaona, the Skay Cleaning Wipes Roll ad campaign was illustrated by Santiago Quintero.
The Skay Cleaning Wipes Roll ad campaign was conceived and executed by FWK, an ad agency based in Argentina. In the event that all of those accidents occur, the campaign shows that people will want to have this particular product on hand for immediate and easy clean-up.
Art directed by Chany D’Amelio with creative direction by Christian Oneto Gaona, the Skay Cleaning Wipes Roll ad campaign was illustrated by Santiago Quintero.
Trend Themes
1. Domino Effect Ads - Disruptive innovation opportunity: Creating ad campaigns that illustrate the chain reaction of accidents and promote the use of specific cleaning products.
2. Easy Clean-ups - Disruptive innovation opportunity: Developing new cleaning products or wipes that are convenient and effective for quick clean-ups.
3. Immediate Clean-up Solutions - Disruptive innovation opportunity: Designing innovative cleaning tools or technologies that provide immediate and efficient solutions for dealing with accidents.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating creativity and storytelling techniques to create impactful ad campaigns that highlight the importance of proper clean-up methods.
2. Cleaning Products - Disruptive innovation opportunity: Introducing new types of cleaning wipes or products with enhanced features and ease of use for tackling accidents.
3. Home Cleaning Services - Disruptive innovation opportunity: Offering specialized services or packages that focus on prompt and efficient clean-ups for households and events.
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