adidas Skateboarding Collaborated with Na-kel Smith
Erica Francis — July 6, 2016 — Fashion
References: adidas
adidas Skateboarding sneakers is adding a new limited addition colorway shoe called the Na-kel Smith Matchcourt Mid Sneaker. Na-kel Smith is a young up-and-coming skateboarding star featured in the movie 'Away Days' and as the sneaker name suggests, he helped to design the new shoe.
According to adidas Skateboarding, the sneaker was inspired by the west coast and was "built to perform." The shoe has a simple and yet eye-catching look. The outer shell is an all-white leather with the signature adidas triple stripes in varying shades of blue. Each limited-edition sneaker is also branded with the name "Na-Kel" in gold.
The Na-kel Smith Matchcourt Mid Sneaker would be a great addition to any skateboarding enthusiast's collection.
According to adidas Skateboarding, the sneaker was inspired by the west coast and was "built to perform." The shoe has a simple and yet eye-catching look. The outer shell is an all-white leather with the signature adidas triple stripes in varying shades of blue. Each limited-edition sneaker is also branded with the name "Na-Kel" in gold.
The Na-kel Smith Matchcourt Mid Sneaker would be a great addition to any skateboarding enthusiast's collection.
Trend Themes
1. Skateboarding Sneaker Collaborations - The trend for collaborations between skateboarding brands and professional skaters is growing, presenting opportunities for new, unique designs and brand partnerships.
2. Limited Edition Sneaker Releases - Limited edition sneaker releases are becoming increasingly popular, creating a sense of exclusivity and urgency among consumers and driving sales.
3. Athlete-inspired Product Design - More and more brands are working with professional athletes to design and create signature products that tap into the athlete's personal style and appeal to their fans.
Industry Implications
1. Skateboarding - The skateboarding industry is seeing a rise in collaborations between brands and professional skateboarders, as well as a growing demand for limited edition products and athlete-inspired designs.
2. Athletic Footwear - The trend for limited edition athletic footwear releases is creating new opportunities for brands to drive sales and tap into consumer desire for exclusivity and unique design.
3. Athlete Brand Partnerships - Professional athletes are increasingly using their personal brand and influence to create collaborations and design products, presenting opportunities for brand partnerships and new revenue streams.
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