Keith Hufnagel Brought Back the Old School Skate Brand Metropolitan
Today marks the return of 90s skate brand Metropolitan, brought back by the creator of HUF, Keith Hufnagel. Metropolitan is an old school skate brand that was originally launched in the early 90s by DLX Distribution, featuring popular skaters including Ryan Hickey, Gino Iannucci, Mike Hernandez, Ivan Perez and Keith Hufnagel himself. Hufnagel reached out to some of the original members of the Metropolitan team to showcase the new collection as well. When questioned as to what the motive behind bringing back Metropolitan was, Hufnagel states, "this is me returning to my roots; it's me giving back to skateboarding and keeping a brand alive."
Keith Hufnagel reveals an additional collection from the brand that includes a line of understated staple pieces for skating. The new release features hoodies, lightweight bomber jackets, quarter-zip shirts, branded caps, beanies and a camouflage face mask.
Keith Hufnagel reveals an additional collection from the brand that includes a line of understated staple pieces for skating. The new release features hoodies, lightweight bomber jackets, quarter-zip shirts, branded caps, beanies and a camouflage face mask.
Trend Themes
1. Revived 90s Skate Brands - The trend of bringing back old-school skate brands presents an opportunity for established skate companies and startups alike to tap into the nostalgia of the skate community and draw in a new generation of consumers.
2. Understated Skating Apparel - The trend of creating understated clothing specifically designed for skating is an opportunity for fashion companies to collaborate with skate brands and create functional yet stylish clothing for skaters.
3. Bringing Back Brands From Dormancy - The trend of resurrecting brands that have been dormant for years provides an opportunity for entrepreneurs to breathe new life into forgotten companies and capitalize on nostalgia.
Industry Implications
1. Skateboard Manufacturing - Skateboard manufacturing companies can leverage the trend of revived 90s skate brands by partnering with or acquiring these brands to expand their product lines and appeal to a wider skateboarding audience.
2. Fashion and Apparel - The trend of understated skating apparel presents an opportunity for fashion and apparel companies to create functional yet stylish clothing for skaters, potentially opening up a new market segment.
3. Entrepreneurship and Brand Resurrection - The trend of bringing back dormant brands provides an opportunity for entrepreneurs to leverage nostalgia and revive brands that may have been forgotten, potentially creating profitable businesses.
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