The Brand 'SJP' Has Opened Its First Standalone Store in Washington
Mishal Omar — January 11, 2017 — Fashion
References: vanityfair & fashionista
SJP is a shoe brand that features collections designed by celebrity Sarah Jessica Parker, and it now has a brick and mortar space in Washington, DC.
The SJP brand is named after the actress herself and was previously only sold at retailers such as Bloomingdale's, Net-a-Porter and Nordstrom. Now, the brand will have its very own standalone store that is located in "Washington, DC's new casino and luxury retail center, MGM National Harbor". Sarah Jessica Parker was involved in the design process of the boutique and offers SJP shoes, accessories and little black dresses.
This celebrity-endorsed brick and mortar store provides customers who have expensive tastes with a shopping experience that is based on their style needs.
The SJP brand is named after the actress herself and was previously only sold at retailers such as Bloomingdale's, Net-a-Porter and Nordstrom. Now, the brand will have its very own standalone store that is located in "Washington, DC's new casino and luxury retail center, MGM National Harbor". Sarah Jessica Parker was involved in the design process of the boutique and offers SJP shoes, accessories and little black dresses.
This celebrity-endorsed brick and mortar store provides customers who have expensive tastes with a shopping experience that is based on their style needs.
Trend Themes
1. Celebrity-branded Retail - The trend of celebrity-branded standalone stores offers a unique shopping experience for fans and creates new revenue streams for celebrities.
2. Direct-to-consumer Footwear - The rise of shoe brands opening their own stores bypasses traditional retailers to establish a direct connection with customers, allowing for greater control over branding and pricing.
3. Celebrity-influenced Fashion - The integration of celebrity design input in clothing and accessories offerings provides a curated selection that caters to the tastes and style preferences of fans.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore partnerships with celebrities to create standalone stores that offer exclusive collections, attracting a niche customer base.
2. Footwear Manufacturing - Footwear manufacturers can consider expanding into direct-to-consumer retail by opening standalone stores to showcase their designs and gain more control over branding and distribution.
3. Celebrity Licensing - The celebrity licensing industry has the opportunity to collaborate with celebrities to launch their own branded stores, leveraging the fame and influence of stars to drive sales and brand recognition.
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