The Ducati Sixty2 Scrambler Targets the Entry-Level Market
Rahul Kalvapalle — November 27, 2015 — Autos
References: scramblerducati & cheatsheet
The Ducati Sixty2 Scrambler is a bike that is designed to get a new generation of bike enthusiasts enamoured with the Ducati brand.
This bike features an air-cooled V2 engine that is capable of pumping out 41 horsepower at 8,750 revolutions per minute and 25.3 pounds-feet of torque at 7,750 revolutions per minute. At only 183 kg, this bike is significantly more lightweight than some of its predecessors. This bike is also notable for the inclusion of light alloy 10-spoke wheels, and the use of a 320 mm single disc for braking purposes.
The Ducati Sixty2 Scrambler will be available for just $7,990, making it a good affordable entry-level scrambler motorbike for younger bikers who may not be able to splash out the cash on more expensive models.
This bike features an air-cooled V2 engine that is capable of pumping out 41 horsepower at 8,750 revolutions per minute and 25.3 pounds-feet of torque at 7,750 revolutions per minute. At only 183 kg, this bike is significantly more lightweight than some of its predecessors. This bike is also notable for the inclusion of light alloy 10-spoke wheels, and the use of a 320 mm single disc for braking purposes.
The Ducati Sixty2 Scrambler will be available for just $7,990, making it a good affordable entry-level scrambler motorbike for younger bikers who may not be able to splash out the cash on more expensive models.
Trend Themes
1. Entry-level Scrambler Motorbikes - The rise in popularity of entry-level scrambler motorbikes targeting younger bikers presents opportunities for manufacturers to innovate and cater to this market segment.
2. Affordable Luxury Motorbikes - The Ducati Sixty2 Scrambler highlights the potential for luxury brands to expand their customer base by offering more affordable, entry-level options.
3. Lightweight Motorbikes - The trend towards lightweight motorbikes, as exhibited by the Ducati Sixty2 Scrambler, presents opportunities for manufacturers to innovate with materials and design for improved performance and fuel efficiency.
Industry Implications
1. Motorcycle Manufacturing - Manufacturers in the motorcycle industry can capitalize on the growing demand for entry-level and affordable options, as well as lightweight and performance-oriented designs.
2. Luxury Goods - The trend towards more affordable luxury motorbikes presents opportunities for luxury brands to expand their customer base and diversify their product offerings.
3. Automotive Retail - The rise in popularity of entry-level and affordable scrambler motorbikes presents opportunities for automotive retailers to tap into a new market segment and offer specialized services and products.
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