The SIXSIXSEVEN 2012 Collection Advertorial Features Luxe Wools
Jana Pijak — April 1, 2012 — Marketing
References: weareopenstudio.de & coutequecoute.blogspot
The SIXSIXSEVEN 2012 collection campaign showcases the latest styles from the unique Duesseldorf, Germany-based label. Presenting an abundance of rich knits that include alpaca, merino and lambswool, this fair trade fashion line features an ad campaign that includes some fluffy animal co-stars.
Posing with a group of alpacas, models sport heavy knitted sweaters, relaxed layers and other country-chic styles. From fisherman-inspired coats to flowing skirts, this multifunctional collection shines a spotlight on versatile and wearable pieces. Showcased in a palette of warm, earthy tones, this naturalistic campaign highlights styles as beautiful as their lush landscape backdrops.
A revival of a timeless sportswear aesthetic, this bold brand reinvents its previously casual image, trading in cotton tees for quality crafted wools. Exuding an undeniable sense of quality and craftsmanship, the SIXSIXSEVEN 2012 collection campaign makes coziness chic.
Posing with a group of alpacas, models sport heavy knitted sweaters, relaxed layers and other country-chic styles. From fisherman-inspired coats to flowing skirts, this multifunctional collection shines a spotlight on versatile and wearable pieces. Showcased in a palette of warm, earthy tones, this naturalistic campaign highlights styles as beautiful as their lush landscape backdrops.
A revival of a timeless sportswear aesthetic, this bold brand reinvents its previously casual image, trading in cotton tees for quality crafted wools. Exuding an undeniable sense of quality and craftsmanship, the SIXSIXSEVEN 2012 collection campaign makes coziness chic.
Trend Themes
1. Revival of Sportswear Aesthetic - The SIXSIXSEVEN collection campaign showcases a revival of a timeless sportswear aesthetic, presenting opportunities for brands to reinvent their casual image with quality crafted materials.
2. Versatile and Wearable Pieces - The SIXSIXSEVEN collection campaign highlights versatile and wearable pieces, indicating a growing trend towards multifunctional fashion that can be styled for different occasions.
3. Naturalistic and Earthy Tones - The SIXSIXSEVEN collection campaign features a palette of warm, earthy tones, suggesting a rising preference for naturalistic colors in fashion.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the SIXSIXSEVEN collection campaign to incorporate quality crafted wools and versatile designs into their own lines.
2. Textile - The textile industry can explore the use of alpaca, merino, and lambswool for creating luxurious and cozy fabrics.
3. Advertising - The advertising industry can create campaigns that showcase fashion in naturalistic settings, highlighting the beauty of both the products and their surroundings.
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