Lexus Created a Six-Part Podcast Series with Malcolm Gladwell
Daniel Johnson — March 9, 2020 — Autos
References: prnewswire & mobilemarketer
Lexus created a six-part podcast series with acclaimed author, Malcolm Gladwell, which is now available to all. The six-part podcast series is named 'Go and See,' and it is about Malcolm Gladwell visiting the Lexus headquarters located in Japan. At the automotive headquarters, Gladwell visits a secret racetrack and interacts with the company's executives and engineers as they go about their roles.
The podcast is viable on Spotify, Apple Podcasts, Google Podcast, and Pandora. The first part of the series was released to the public on March 5th, and the other episodes will be released weekly.
Creating this type of branded content could interest listeners as it features one of the most prominent intellectual figures.
Image Credit: Courtesy of Lexus
The podcast is viable on Spotify, Apple Podcasts, Google Podcast, and Pandora. The first part of the series was released to the public on March 5th, and the other episodes will be released weekly.
Creating this type of branded content could interest listeners as it features one of the most prominent intellectual figures.
Image Credit: Courtesy of Lexus
Trend Themes
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Industry Implications
1. Automotive - Automotive companies can leverage branded podcasts to showcase their brand values, innovations, and connect with customers on a deeper level.
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3. Digital Audio Platforms - Platforms like Spotify, Apple Podcasts, Google Podcasts, and Pandora can benefit from partnerships with brands to offer exclusive, high-quality content to their users.
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