The Six Mile Pencil Encourages You to Run With Your Creativity
Amelia Roblin — September 29, 2014 — Marketing
References: kickstarter & mocoloco
The creator of the Six Mile Pencil has certainly come up with an imaginative way to rebrand the traditional wood and lead writing utensil. As typing and digital drawing prevail over low-tech means of recording ideas and messages, Lyon&Lyon underline a different way to appreciate the little doodler that sheds new light and delight.
Testing has informed the makers of this product that the graphite within it is sufficient to draw a continuous six-mile line until it cannot be sharpened anymore. As you use the scribbler gradually, ruler-style markings along the sides of the bright yellow implements tell you approximately how much distance you might have covered with your strokes.
The Six Mile Pencil also comes in a Ten Kilometer version, and is packaged as four utensils with an included notebook.
Testing has informed the makers of this product that the graphite within it is sufficient to draw a continuous six-mile line until it cannot be sharpened anymore. As you use the scribbler gradually, ruler-style markings along the sides of the bright yellow implements tell you approximately how much distance you might have covered with your strokes.
The Six Mile Pencil also comes in a Ten Kilometer version, and is packaged as four utensils with an included notebook.
Trend Themes
1. Analog Appreciation - The trend of embracing traditional, low-tech methods of recording messages and ideas presents opportunities for creating innovative stationery products.
2. Sustainability and Durability - The focus on creating products with long-lasting, eco-friendly materials such as the Six Mile Pencil presents an opportunity for sustainable and innovative practices within the stationery industry.
3. Functional Design - Designing stationery products that serve multiple purposes (such as the Six Mile Pencil that includes ruler-style markings and packaging that includes a notebook) presents an opportunity for creating functional and practical products.
Industry Implications
1. Stationery - The stationery industry can explore the analog appreciation trend and design sustainable, functional products such as the Six Mile Pencil to stand out in a digital age.
2. Sustainability - The sustainability industry can take inspiration from the eco-friendly and durable materials used in the Six Mile Pencil to create innovative and sustainable products for everyday use.
3. Education - The education industry can incorporate stationery products like the Six Mile Pencil in creative activities that foster exercise, creativity, and practical knowledge in a single activity.
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