Shove is a Site-Sharing App That Forces Friends to Immediately View Content
Charlotte Joyce Kidd — October 14, 2015 — Tech
Shove is a site-sharing Chrome extension that allows users to force their friends away from whatever they might be doing at the moment in order to look at exactly what the user wants them to see.
Say a user wants to show one of their friends the latest site they found online featuring photos of cute cats. They have the Shove site-sharing app, and they have a list of contacts who have allowed them access to their Chrome browsers via Shove. The user can select their most cat-loving friend and send them a Shove. Now say the friend happens to be on their computer with their Chrome browser open. A new tab will open, and the site will appear. The friend will be forced to pause in whatever other task they were trying to accomplish, at least briefly, to be distracted by adorable kittens.
Hopefully, people will use the Shove site-sharing app for good and not evil -- nonetheless, it seems advisable to only add your most trusted friends.
Say a user wants to show one of their friends the latest site they found online featuring photos of cute cats. They have the Shove site-sharing app, and they have a list of contacts who have allowed them access to their Chrome browsers via Shove. The user can select their most cat-loving friend and send them a Shove. Now say the friend happens to be on their computer with their Chrome browser open. A new tab will open, and the site will appear. The friend will be forced to pause in whatever other task they were trying to accomplish, at least briefly, to be distracted by adorable kittens.
Hopefully, people will use the Shove site-sharing app for good and not evil -- nonetheless, it seems advisable to only add your most trusted friends.
Trend Themes
1. Forceful Site-sharing - Disruptive innovation opportunity: Develop a platform that allows users to forcefully share websites with their contacts, attracting their attention and driving traffic to specific content.
2. Distraction Marketing - Disruptive innovation opportunity: Find ways to leverage distraction as a marketing strategy, allowing brands to interrupt individuals' online activities to showcase their products or services.
3. Selective Browser Access - Disruptive innovation opportunity: Create an application that enables users to control who has access to their browsing activities, offering a more secure and curated web browsing experience.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity: Explore new advertising techniques that capitalize on the attention-grabbing capabilities of forcefully redirecting users' web browsing activities.
2. Social Networking - Disruptive innovation opportunity: Integrate site-sharing features into popular social networking platforms, allowing users to share and view websites directly within their networks.
3. Cybersecurity - Disruptive innovation opportunity: Develop innovative solutions that protect users from unwanted browser access, ensuring their online privacy and preventing unauthorized site-sharing.
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