Schnuck Markets Debuts Asian Cuisine Line with Sister Sister Kitchen
Colin Smith — January 27, 2022 — Business
References: lulurestaurantgroup & nrn
Schnuck Markets has announced a new business collaboration whereby the supermarket will sell grab-and-go versions of Sister Sister Kitchen meals. Sister Sister Kitchen is a St. Louis-based, Asian-owned restaurant that specializes in Singaporean and Chinese-inspired cuisines.
Schnuck Markets will sell pre-made meals in the deli and prepared food sections, which vary by location. However, Sister Sister Kitchen grab-and-go meals will be available at all Schnuck Markets locations nationwide. The types of meals included are 'General Tso's Chicken,' 'Vegetable Lo Mein,' 'Singapore Noodles,' and many more Asian-inspired cuisines.
This partnership is a continuation of Schnuck Market's initiative to bring local restaurants to a larger consumer base while promoting high-quality, modern foods from a variety of cultural backgrounds.
Image Credit: Sister Sister Kitchen, LuLu Restaurant Group
Schnuck Markets will sell pre-made meals in the deli and prepared food sections, which vary by location. However, Sister Sister Kitchen grab-and-go meals will be available at all Schnuck Markets locations nationwide. The types of meals included are 'General Tso's Chicken,' 'Vegetable Lo Mein,' 'Singapore Noodles,' and many more Asian-inspired cuisines.
This partnership is a continuation of Schnuck Market's initiative to bring local restaurants to a larger consumer base while promoting high-quality, modern foods from a variety of cultural backgrounds.
Image Credit: Sister Sister Kitchen, LuLu Restaurant Group
Trend Themes
1. Grab-and-go Supermarket Meals - Supermarkets are collaborating with local restaurants to offer pre-made meals, presenting opportunities for further partnership and expansion of food selections.
2. Promotion of Cultural Foods - Collaborations between supermarkets and independent restaurants can promote diversity in food offerings and allow greater access to cultural cuisines.
3. Convenient Meal Options - The popularity of pre-made meals suggests a growing demand for efficient and convenient meal options.
Industry Implications
1. Retail - Collaborations with local restaurants present an opportunity for supermarkets to expand their prepared food offerings and cater to changing consumer preferences.
2. Food Service - Independent restaurants can increase their customer base by partnering with supermarkets and making their food more widely available.
3. Cultural Cuisine - Offering diverse, cultural cuisine can be a unique selling point for food industries and may appeal to a broader range of consumers.
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