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The Sisifo Coffee Cup was Consigned to Eternally Serve Your Beverage
Amelia Roblin — June 21, 2012 — Art & Design
References: soupstudiodesign
The story of the wicked King Sisyphus is referenced in this adorable Sisifo Coffee Cup. Rolling a tremendous boulder up a hill for all of eternity was his punishment for immoral behavior, including the killing of innocent guests to his realm.
Of course the horror of this fate is not accurately expressed in this adorable piece of Soup Studio crockery, with its soft curves, cartoony sculpting and its vivid colors. What we see is the basic outline of a human body, arched over to press upon the inclining wall of the immense mass before him. The shape of the mug has been slightly distorted so to angle against the condemned character in the Sisifo Coffee Cup. It suggests his struggle as he asserts himself as your sustained servant too.
Of course the horror of this fate is not accurately expressed in this adorable piece of Soup Studio crockery, with its soft curves, cartoony sculpting and its vivid colors. What we see is the basic outline of a human body, arched over to press upon the inclining wall of the immense mass before him. The shape of the mug has been slightly distorted so to angle against the condemned character in the Sisifo Coffee Cup. It suggests his struggle as he asserts himself as your sustained servant too.
Trend Themes
1. Adorable Condemned Items - There is a growing trend in creating cute versions of traditionally negative or ominous items, offering a unique disruptive opportunity in the world of novelty merchandise.
2. Influential Mythological Imagery - Mythological references are increasingly being integrated into modern design as a way to provoke conversation and embed storytelling into everyday items, opening up a unique opportunity for disruptive innovations in the art and design industry.
3. Tongue-in-cheek Homage - An emerging trend is creating lighthearted homages to historical figures or events, providing a new opportunity for disruptive innovation in the novelty products and gift industry.
Industry Implications
1. Novelty Products - Designing cute or humorous versions of traditionally negative or ominous items offers a unique opportunity for disruption in the retail industry's novelty products sector.
2. Art and Design - Incorporating mythological references and storytelling into modern design provides opportunities for disruptive innovation in the art and design industries.
3. Gift Industry - Creating tongue-in-cheek homages to historical figures or events in gift products could open up a new disruptive opportunity in the gift industry.
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