Pedersen + Lennard's Single Hook Mixes Handmade and Machine-made Materials
Meghan Young — August 19, 2011 — Art & Design
References: pedersenlennard.co.za & core77
There is a mismatched quality to the Single Hook that makes it stand out despite being a relatively simple design. By boasting a mix of handmade and machine-made materials, it provides a balance between two often opposing factions in modern society. Although there is as much of a rise in natural, handcrafted products as there is in machine-made ones, they can easily coexist even in the same item.
The Single Hook also combines a "fascination with South African craft and the clean aesthetic of our Scandinavian forefathers," as the designers state.
Created by Cape Town-based design firm Pedersen + Lennard, the Single Hook features a stamped out, laser-cut and powder-coated steel plate base that screws into the wall in order to anchor the relatively thick wooden dowel that acts as the actual hook.
The Single Hook also combines a "fascination with South African craft and the clean aesthetic of our Scandinavian forefathers," as the designers state.
Created by Cape Town-based design firm Pedersen + Lennard, the Single Hook features a stamped out, laser-cut and powder-coated steel plate base that screws into the wall in order to anchor the relatively thick wooden dowel that acts as the actual hook.
Trend Themes
1. Mixed-materials Design - Designers are experimenting with combining handmade and machine-made materials to create unique products that appeal to both natural and modern aesthetics.
2. Cultural Fusion Design - Designers are merging design aesthetics from different cultures to develop unique designs with a broader appeal.
3. Sustainable Materials - Sustainable and eco-friendly materials are becoming more popular among designers and consumers that are conscious about the environment.
Industry Implications
1. Home Decor - Home decor companies can take advantage of the trend of mixed-materials design to create unique products that appeal to both modern and natural aesthetics.
2. Furniture - Furniture manufacturers can experiment with incorporating sustainable materials into their products to appeal to environmentally-conscious consumers.
3. Fashion - Fashion brands can experiment with cultural fusion designs to create unique products that appeal to a broader audience.
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