The Graham's 1940 Single Harvest Port is Rare and Flavorful
Michael Hemsworth — December 4, 2019 — Marketing
References: grahams-port & foodbev
The Graham's 1940 Single Harvest Port has been announced by the brand as a rare libation that seeks to pay homage to the three generations of master blenders who have been in charge of the wine for more than eight decades.
The extremely limited port was selected by the current master blender Charles Symington who selected two casks of the a 1940 tawny port that he deemed worthy of being bottled for the special release. The port is of a limited supply of port that was created by the brand during wartime and is sure to be coveted by libation enthusiasts and experts alike.
The Graham's 1940 Single Harvest Port was explained further by Charles Symington who said, "It’s not often we have the privilege of releasing a wine that is eight decades old and bears such unique historic significance. The 1940 Single Harvest really is remarkably refined and balanced, offering a reflection not only of the quality of the original wine, but the skilled care and attention it received from our forebears.”
The extremely limited port was selected by the current master blender Charles Symington who selected two casks of the a 1940 tawny port that he deemed worthy of being bottled for the special release. The port is of a limited supply of port that was created by the brand during wartime and is sure to be coveted by libation enthusiasts and experts alike.
The Graham's 1940 Single Harvest Port was explained further by Charles Symington who said, "It’s not often we have the privilege of releasing a wine that is eight decades old and bears such unique historic significance. The 1940 Single Harvest really is remarkably refined and balanced, offering a reflection not only of the quality of the original wine, but the skilled care and attention it received from our forebears.”
Trend Themes
1. Rare Limited Edition - The extremely limited 1940 Single Harvest Port presents an opportunity for brands to create exclusive and highly sought-after products.
2. Heritage and Tradition - The 1940 Single Harvest Port showcases the value of preserving and celebrating long-standing traditions in the winemaking industry, opening avenues for heritage-focused marketing and storytelling.
3. Expert Curation - Master blenders like Charles Symington demonstrate the importance of expertise and craftsmanship in creating exceptional and collectible libations, inspiring a focus on the role of skilled professionals in the beverage industry.
Industry Implications
1. Luxury Alcohol - The limited edition nature and historical significance of the 1940 Single Harvest Port offer opportunities for luxury alcohol brands to create exclusive, high-end products.
2. Collectible Wine - The release of the 1940 Single Harvest Port highlights the potential for collectible wines as a market segment, attracting wine enthusiasts and connoisseurs who appreciate rare and unique offerings.
3. Historical Beverage Preservation - The 1940 Single Harvest Port provides a case study for the preservation and promotion of historically significant beverages, opening doors for industries focused on preserving and curating vintage drinks.
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