The Simpel Switch Watch is Playful and Practical
Meghan Young — February 5, 2012 — Fashion
References: simpel.myshopify & gizmodo
The Simpel Switch is a new and improved version of the slap bracelet, which was popular back in the ‘90s. Instead of focusing on the playful, purely aesthetic purpose of the original slap bracelet, the Simpel Switch re-introduces it with an added practical feature: a watch.
Targeting young adults rather than children, the Simpel Switch watch is fun, youthful and practical. Made out of manganese steel covered in silicone, the Simpel Switch watch is available in a slew of different colors including blue, pink, gray and orange. Because the band and the case are designed separately, the colors can be mixed and matched for a custom look.
The Simpel Switch combines form and function in a way that is both nostalgic and contemporary.
Targeting young adults rather than children, the Simpel Switch watch is fun, youthful and practical. Made out of manganese steel covered in silicone, the Simpel Switch watch is available in a slew of different colors including blue, pink, gray and orange. Because the band and the case are designed separately, the colors can be mixed and matched for a custom look.
The Simpel Switch combines form and function in a way that is both nostalgic and contemporary.
Trend Themes
1. Slap Bracelet Revival - Opportunity for companies to tap into nostalgia by bringing back the popular slap bracelet trend with a modern twist, creating innovative products like the Simpel Switch watch.
2. Youthful Wearable Technology - Rise in demand for practical yet playful wearable tech aimed at young adults, presenting opportunities for companies to create stylish and functional accessories like the Simpel Switch watch.
3. Customizable Fashion Accessories - Growing trend of personalized fashion accessories, allowing individuals to mix and match colors and designs, creating a unique style statement like the Simpel Switch watch.
Industry Implications
1. Fashion Accessories - Fashion accessory companies can explore the market for innovative wearable products like the Simpel Switch watch that combine fashion and functionality.
2. Wearable Technology - Companies specializing in wearable tech have an opportunity to capture the market for youth-oriented wearable gadgets, designing products like the Simpel Switch watch.
3. Adult Toy and Novelty - Companies in the adult toy and novelty industry can tap into the nostalgia market by creating playful products inspired by past trends, such as the Simpel Switch watch.
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