Elizabeth Grant's New Masks Can Be Used Over Another Mask or Serum
Riley von Niessen — March 7, 2019 — Fashion
References: elizabethgrant
High-end skincare and beauty label Elizabeth Grant has unveiled a new offering: reusable silicone face masks that are comfortable to wear and can be used for a range of different purposes.
The silicone sheet masks feature the usual openings for the eyes, nose, and mouth, as well as two on either side that enable consumers to strap it to the backs of their ears -- ensuring it evenly covers the face and doesn't slip around. The masks can be used to enhance the benefits of another face mask by preventing evaporation of the product, or to make the user's daily serum more effective by working similarly.
Depending on the product used with the silicone face mask, it should be left on from 5 to 20 minutes. Afterwards, it can be removed, washed off with a cleanser, and then air dried -- so that it is ready to use again.
The silicone sheet masks feature the usual openings for the eyes, nose, and mouth, as well as two on either side that enable consumers to strap it to the backs of their ears -- ensuring it evenly covers the face and doesn't slip around. The masks can be used to enhance the benefits of another face mask by preventing evaporation of the product, or to make the user's daily serum more effective by working similarly.
Depending on the product used with the silicone face mask, it should be left on from 5 to 20 minutes. Afterwards, it can be removed, washed off with a cleanser, and then air dried -- so that it is ready to use again.
Trend Themes
1. Reusable Face Masks - Opportunity for companies to develop innovative face mask designs that offer added functionality and comfort.
2. Enhanced Skincare Products - Opportunity for brands to create products that work in tandem with reusable face masks to maximize their benefits.
3. Sustainable Beauty - Opportunity for eco-friendly beauty brands to introduce reusable face masks as a more sustainable alternative to disposable options.
Industry Implications
1. Skincare - The skincare industry can develop new products and technologies that complement the use of reusable face masks.
2. Beauty - Beauty brands can incorporate reusable face masks into their product offerings for enhanced skincare routines.
3. Sustainability - Companies focused on sustainability can promote reusable face masks as a eco-friendly solution in the beauty industry.
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