IKEA UK Launched the New 'Silence the Critics' Campaign
Grace Mahas — November 12, 2019 — Marketing
IKEA UK recently released its first-ever UK Christmas ad called Silence the Critics. The commerical features a modern family who lives in a slightly rundown home that's filled with clutter. The mother receives a text message from a friend saying "Dinner at yours?" in which she looks around the shabbiness of her home.
These downfalls are pointed out in a rap song sung by the various objects around the home including toys, teacups, and knickknacks. These animated objects point out -- in rhyme no less -- the aged tables, curtains, mirrors, and more that require updating.
The Silence the Critics ends with the family cleaning and updating their home with Ikea furniture, making it welcoming and fresh for guests.
These downfalls are pointed out in a rap song sung by the various objects around the home including toys, teacups, and knickknacks. These animated objects point out -- in rhyme no less -- the aged tables, curtains, mirrors, and more that require updating.
The Silence the Critics ends with the family cleaning and updating their home with Ikea furniture, making it welcoming and fresh for guests.
Trend Themes
1. Animated Object Advertising - The use of animated objects in advertising campaigns presents an opportunity for brands to create engaging and memorable content.
2. Rap-influenced Marketing - Integrating rap music and lyrics into marketing campaigns can attract a younger and more diverse audience.
3. Home Refresh Trends - The rising popularity of home makeover and renovation projects presents an opportunity for businesses in the furniture and home decor industry to offer innovative and stylish products.
Industry Implications
1. Advertising - The advertising industry can explore new avenues by incorporating animated objects to deliver messages in a unique and entertaining way.
2. Music - The music industry can collaborate with brands to create rap-inspired campaigns and leverage the popularity of the genre to drive brand awareness.
3. Furniture and Home Decor - Businesses in the furniture and home decor industry can capitalize on the growing demand for home makeovers by offering innovative and stylish products that appeal to consumers' desire for a fresh and updated living space.
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