Rudela + Co's SILC/BLENDER Applies Foundation and Concealer
Mishal Omar — July 18, 2017 — Fashion
References: rudelaandco & bustle
The SILC/BLENDER is offered by the brand Rudela + Co, which has created unique makeup applicator tools that combine the best features of two highly popular applicators in the beauty industry.
The SILC/BLENDER and its accompanying products were designed for applying foundation, concealer and for "strobing" (or highlighting) the skin. They are made from silicone, a material that became popular in the beauty industry when people realized that silicone does not absorb and therefore waste makeup products. However, the silicone products on the market were not offered in the Beauty Blender's egg-shaped form, which is ideally suited for applying product to the face and around small corners of the face. Rudela + Co combined the best of both beauty trends to form the SILC/Blender, the SILC/Conceal, and the SILC/Strobe tools, which can apply makeup seamlessly and without waste.
The SILC/BLENDER and its accompanying products were designed for applying foundation, concealer and for "strobing" (or highlighting) the skin. They are made from silicone, a material that became popular in the beauty industry when people realized that silicone does not absorb and therefore waste makeup products. However, the silicone products on the market were not offered in the Beauty Blender's egg-shaped form, which is ideally suited for applying product to the face and around small corners of the face. Rudela + Co combined the best of both beauty trends to form the SILC/Blender, the SILC/Conceal, and the SILC/Strobe tools, which can apply makeup seamlessly and without waste.
Trend Themes
1. Silicone Makeup Applicators - The beauty industry can further innovate on silicone makeup applicators that blend the best features of multiple popular applicators to better serve their customers' needs.
2. Egg-shaped Makeup Applicators - Beauty brands could explore unique shapes for makeup applicators to improve ease of application in hard-to-reach areas on the face.
3. Combination Makeup Tools - There is an opportunity for beauty brands to create combination makeup tools that streamline the application process and reduce waste.
Industry Implications
1. Beauty Industry - Beauty brands can continue innovating on makeup applicators to improve customer experience and satisfaction.
2. Cosmetics Manufacturing Industry - Cosmetics manufacturers can develop new materials or improve current materials for more efficient and effective makeup applicators.
3. Retail Industry - Retailers can stock and promote these innovative makeup applicators to offer customers more variety and improve sales.
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