The SickKids Airbnb Experience Seeks to Raise Awareness and Donate Funds
Grace Mahas — September 17, 2019 — Business
In an effort to raise awareness and funding for the Ontario-based children's hospital SickKids, Airbnb has partnered with the organization to launch SickKids Airbnb -- a social impact experience. The listing showcases the need for funding to update the infrastructure and highlights the lack of privacy and comfort that patients and families are confronted with.
During the three-hour stay at SickKids Airbnb, guests will experience all the sights and sounds that surround the Paediatric Intensive Care Unit at SickKids including sharing a room with up to six other patients. However, according to the listing "there are only three single beds so four guests will have to sleep on chairs." Guests are also encouraged not to bring any personal belongings due to the extreme lack of space.
100 percent of the funds used to book the SickKids Airbnb experience will be donated to the children's hospital.
During the three-hour stay at SickKids Airbnb, guests will experience all the sights and sounds that surround the Paediatric Intensive Care Unit at SickKids including sharing a room with up to six other patients. However, according to the listing "there are only three single beds so four guests will have to sleep on chairs." Guests are also encouraged not to bring any personal belongings due to the extreme lack of space.
100 percent of the funds used to book the SickKids Airbnb experience will be donated to the children's hospital.
Trend Themes
1. Social Impact Experiences - Companies are exploring social impact experiences as a way to raise awareness and funding for charitable organizations.
2. Non-traditional Fundraising Campaigns - Non-profit organizations are partnering with companies to create unique and attention-grabbing fundraising campaigns that go beyond traditional donation requests.
3. Shared-space Experiences - Creating shared-space experiences that simulate real-life situations is a trend for fundraising and charity movements.
Industry Implications
1. Hospitality - The hospitality industry can explore partnering with non-profits to create social impact experiences that provide guests with unique and memorable experiences while also supporting a good cause.
2. Non-profit - Non-profit organizations can partner with companies to create non-traditional fundraising campaigns that draw attention and bring in donations.
3. Healthcare - Hospitals and healthcare organizations can explore the concept of shared-space experiences to raise awareness and funds for their cause or facility.
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