The Sibling Spring Menswear Collection Portrays Team Spirit
Malika Renee Butss — June 21, 2015 — Fashion
The Sibling Spring '16 Menswear Collection is unlike other menswear lines. While numerous brands have portrayed a punk or urban aesthetic, the Sibling collection is all about American football.
After a trip to the U.S, Sibling creative directors Sid Bryan, Joe Bates and Cozette McCreery, found inspiration within vintage football photos. So taken by the stitching and leather shoulder pads, the British designers constructed their own football couture. Contrary to the look of traditional sportswear, this collection exhibits sequin jerseys and exaggerated shoulder pads complete with opulent beading. Among the menswear looks are a few cheerleader styles including dresses with lace-up detail.
With looks such as these, the Sibling Spring '16 collection appeals to both fashion and sports fans.
After a trip to the U.S, Sibling creative directors Sid Bryan, Joe Bates and Cozette McCreery, found inspiration within vintage football photos. So taken by the stitching and leather shoulder pads, the British designers constructed their own football couture. Contrary to the look of traditional sportswear, this collection exhibits sequin jerseys and exaggerated shoulder pads complete with opulent beading. Among the menswear looks are a few cheerleader styles including dresses with lace-up detail.
With looks such as these, the Sibling Spring '16 collection appeals to both fashion and sports fans.
Trend Themes
1. Sequin Sportswear - Disruptive innovation opportunity: Create a line of sportswear that combines the glamour of sequins with athletic functionality.
2. Vintage Football Aesthetic - Disruptive innovation opportunity: Develop a line of fashion that draws inspiration from vintage football photos, incorporating unique stitching and leather accents.
3. Cheerleader-inspired Menswear - Disruptive innovation opportunity: Design a collection of menswear that includes cheerleader-style outfits with lace-up detailing for a bold and unexpected look.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine sportswear and high fashion elements to create unique and eye-catching designs.
2. Sports Apparel - Disruptive innovation opportunity: Explore new materials and styles inspired by vintage football aesthetics to create sportswear that stands out on and off the field.
3. Athletic Fashion - Disruptive innovation opportunity: Tap into the growing trend of athleisure by creating fashion-forward sportswear that blurs the line between athletic and everyday wear.
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