The Shwood Select 2013 Collection is Well-Constructed
Katie Pagnotta — February 14, 2013 — Fashion
References: shwoodshop & highsnobiety
The Shwood Select 2013 collection experiments with new shapes, designs and features some badass wooden frames.
The Oregon-based manufacturer is known for pumping out some stellar shades. This season the stylish sunglasses feature a new design. The shades incorporate an aircraft-grade birch wood core that adds strength and flexibility. This collection showcases the variety of woods, shades and grains Shwood has in stock. There are wayfarer, oval and aviator style frames. These sunglasses are chic, unconventional and photograph well. Each pair comes with a sleek leather case and a must-purchase from the collection is the 'Belmont' pair.
Now that the days are getting longer and the sun is reappearing why not pick up a pair of these stellar sunglasses. The Shwood Select 2013 collection is epic, well-crafted and puts a spin on sunglass construction.
The Oregon-based manufacturer is known for pumping out some stellar shades. This season the stylish sunglasses feature a new design. The shades incorporate an aircraft-grade birch wood core that adds strength and flexibility. This collection showcases the variety of woods, shades and grains Shwood has in stock. There are wayfarer, oval and aviator style frames. These sunglasses are chic, unconventional and photograph well. Each pair comes with a sleek leather case and a must-purchase from the collection is the 'Belmont' pair.
Now that the days are getting longer and the sun is reappearing why not pick up a pair of these stellar sunglasses. The Shwood Select 2013 collection is epic, well-crafted and puts a spin on sunglass construction.
Trend Themes
1. Wooden Frame Sunglasses - Innovative utilization of wood as a material for fashionable sunglasses
2. Aircraft-grade Birch Wood Core - Incorporation of strong and flexible aircraft-grade birch wood core in sunglasses design
3. Unconventional Sunglasses - Innovation in Sunglass design with unconventional shapes, styles, and high-quality materials
Industry Implications
1. Fashion Accessories - Opportunity to innovate fashion accessories by introducing new materials and designs for creating sunglasses like wooden frames
2. Eyewear - Incorporate new materials to improve the durability, strength, and flexibility of sunglasses materials like aircraft-grade birch wood core
3. Photography Equipment - Introduces a unique selling proposition by showcasing sunglasses that photograph well which could be capitalized upon in the photography equipment industry.
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