Offline Weblinks That Link You to Your Location
Andreas Pieris — August 24, 2006 — Tech
References: shotcode
The circular sequence of black and white blocks represents a url, any url you want, for example to your products website or a point of sale. The ShotCode reader understands this code and connects the end users mobile phone to your location in three clicks or less! Billions of ShotCodes can be created, enough for all your campaigns and them some!
Implications - Advertising has gone technological with the Internet, and now it's taken one step further with codes. QR codes and other codes similar to it were once used simply for tracking packages; however, now companies are using codes to their advantage through print ads that are interactive. This is the latest ground-breaking strategy in viral marketing that connects to consumers on a personal level.
Implications - Advertising has gone technological with the Internet, and now it's taken one step further with codes. QR codes and other codes similar to it were once used simply for tracking packages; however, now companies are using codes to their advantage through print ads that are interactive. This is the latest ground-breaking strategy in viral marketing that connects to consumers on a personal level.
Trend Themes
1. Interactive Print Ads - Disruptive innovation opportunity: Companies can use interactive codes in print ads to connect with consumers on a personal level.
2. Mobile Integration - Disruptive innovation opportunity: The use of codes that connect mobile phones to specific locations creates opportunities for location-based marketing and personalized experiences.
3. Expanded QR Code Applications - Disruptive innovation opportunity: QR codes and similar codes can now be used for more than just package tracking, opening up possibilities for creative advertising and marketing campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Interactive print ads utilizing codes can revolutionize traditional advertising methods and enable personalized consumer engagement.
2. Marketing - Disruptive innovation opportunity: Integration of codes in marketing campaigns allows for enhanced targeting, tracking, and customization of brand experiences.
3. Technology - Disruptive innovation opportunity: Advancements in code scanning technology and mobile integration create new possibilities for innovative solutions and services.
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