ShortMail Places a Character Limit on Your Digital Correspondences
Christopher DeLuca — September 9, 2011 — Tech
References: shortmail & netted.net
ShortMail is a brilliant and simplified new web service that will have you choosing your words very carefully in your digital correspondences. ShortMail attempts to cut down the clutter in your inbox by limiting messages to no over than five hundred characters.
ShortMail captures the character-limiting quality of Twitter but gives the user more room to articulate thoughts. Five hundred characters intuitively seems like the perfect amount to get your message across.
Implications - Consumers are living busier lives than ever before, but still want to remain connected to their social networks. The ShortMail takes these two competing forces into account. Companies out to consider the reality that consumer are busy with their need to connect when creating products and marketing campaigns.
ShortMail captures the character-limiting quality of Twitter but gives the user more room to articulate thoughts. Five hundred characters intuitively seems like the perfect amount to get your message across.
Implications - Consumers are living busier lives than ever before, but still want to remain connected to their social networks. The ShortMail takes these two competing forces into account. Companies out to consider the reality that consumer are busy with their need to connect when creating products and marketing campaigns.
Trend Themes
1. Word-reducing Web Services - The success of ShortMail suggests that users prioritize concise messaging when it comes to digital correspondences, presenting opportunities for other services to follow suit.
2. Character-limited Communication - The popularity of ShortMail may inspire other communication services to limit the number of characters allowed in messages, creating new markets for those seeking concise communication options.
3. Integration of Email and Social Networking - ShortMail's emphasis on reducing clutter in the inbox and prioritizing simple, direct messaging may point towards a trend of integrating email and social media to streamline communication for consumers.
Industry Implications
1. Email Services - The rise of character-limited email services represents an opportunity for companies in the email industry to innovate and provide users with new ways to effectively communicate via email.
2. Social Networking Platforms - By emphasizing the importance of concise messaging, ShortMail suggests that social networking platforms should consider implementing character limits on their own messaging features, creating new opportunities for innovation in the social media industry.
3. Marketing & Advertising - The growing trend towards concise messaging in digital communication highlights the need for businesses and marketers to develop creative and effective ways to communicate with consumers using limited language and attention-grabbing content.
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