The ELLE Denmark 'Shore Thing' Editorial Features Saucy Swimsuits
— July 1, 2013 — Fashion
References: elle.dk & visualoptimism.blogspot
'Shore Thing,' the latest editorial for ELLE Denmark, offers some fun new swimsuit designs that are perfect for hot summer days and trips to the beach.
The editorial features the Swedish bombshell Theres Alexandersson posing around a retro-style beachfront cottage. Throughout the photo shoot, Alexandersson models several geometrically patterned swimsuits reminiscent of the 1960s and 1970s. One bikini shows off two clashing patterns that somehow work in harmony to produce a bright beach-ready look. The bottoms are high-waisted, and feature a pink, purple and white striped pattern, while the top is high-cut and features a cloud-like pattern in orange, white and pink. The color palettes work while together, while the high cuts of both garments make for a bathing suit that offers more coverage than the average bikini, demonstrating the shift in women's swimwear to a more comfortable and flattering design.
With this editorial, ELLE Denmark has shown that mod fashion is coming back in a big way, especially within the swimwear industry. Within the next few years, perhaps string bikinis will be abandoned in favor of high-cut bathing suits that offer more coverage, and more comfortability.
The editorial features the Swedish bombshell Theres Alexandersson posing around a retro-style beachfront cottage. Throughout the photo shoot, Alexandersson models several geometrically patterned swimsuits reminiscent of the 1960s and 1970s. One bikini shows off two clashing patterns that somehow work in harmony to produce a bright beach-ready look. The bottoms are high-waisted, and feature a pink, purple and white striped pattern, while the top is high-cut and features a cloud-like pattern in orange, white and pink. The color palettes work while together, while the high cuts of both garments make for a bathing suit that offers more coverage than the average bikini, demonstrating the shift in women's swimwear to a more comfortable and flattering design.
With this editorial, ELLE Denmark has shown that mod fashion is coming back in a big way, especially within the swimwear industry. Within the next few years, perhaps string bikinis will be abandoned in favor of high-cut bathing suits that offer more coverage, and more comfortability.
Trend Themes
1. Retro Swimwear - Opportunity to capitalize on the resurgence of mod fashion and offer swimsuits with geometric patterns and high cuts.
2. Comfortable and Flattering Design - Innovative swimwear designs that provide more coverage and comfort for women, moving away from traditional string bikinis.
3. Colorful and Clashing Patterns - Create bold and unique swimwear designs that combine contrasting patterns to create a vibrant and eye-catching look.
Industry Implications
1. Fashion - The fashion industry can create and market retro-inspired swimwear designs that align with the resurgence of mod fashion.
2. Swimwear - Swimwear brands can explore innovative designs that prioritize comfort and offer more coverage for women.
3. Textiles - Companies in the textile industry can develop new fabric patterns and materials to create colorful and clashing designs for swimwear.
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