Shopping Opinion Platform Askourt Enhances Customer Experience
Alyson Wyers — May 31, 2016 — Business
References: askourt & springwise
This shopping opinion app aims to offer the next level in customer experience by merging e-commerce shops with friendly advice via social media. For all the times you wanted a friend's thoughts on an item before buying something on the Internet, Askourt is the online platform you needed.
Online retailers are increasingly integrating social media in an effort to appeal to their social savvy customers, while consumers are also turning to peer recommendations and reviews more than ever when making purchases. Askourt's shopping opinion platform combines both concepts without requiring users to download any additional plugins. While users get more consulting power, companies receive new targeted traffic and increased conversions. Askourt is integrated into the shops' websites, so shoppers can see reviews sooner.
Online retailers are increasingly integrating social media in an effort to appeal to their social savvy customers, while consumers are also turning to peer recommendations and reviews more than ever when making purchases. Askourt's shopping opinion platform combines both concepts without requiring users to download any additional plugins. While users get more consulting power, companies receive new targeted traffic and increased conversions. Askourt is integrated into the shops' websites, so shoppers can see reviews sooner.
Trend Themes
1. Social Shopping - The trend of merging e-commerce shops with friendly advice via social media has increased, providing an opportunity for e-commerce platforms to include social features and peer recommendations.
2. Online Reviews - Consumers are relying on peer recommendations and reviews more than ever when making purchases, driving the need for more e-commerce platforms to incorporate reviews and ratings systems.
3. Instant Feedback - Requesting feedback from friends on potential purchases is an instant trend that creates opportunities for e-commerce platforms to develop unique ways of integrating customer opinions into the shopping experience.
Industry Implications
1. E-commerce - E-commerce retailers have an opportunity to integrate social features and peer recommendations to enhance the customer experience and increase conversions.
2. Social Media Platforms - Social media platforms can leverage their existing user base to offer shopping opinion and review platforms as a value-add for both customers and online retailers.
3. Mobile Application Development - Mobile app developers can create and market apps that offer a seamless shopping experience by integrating customer reviews and opinion-sharing features.
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