Shoebox Mentality Produces Shimmering Sweaters Along With Hats
Jonathon Brown — January 12, 2013 — Fashion
References: shoeboxmentality
Shoebox Mentality is a young upstart company from Toronto, Canada making waves in the street wear market for their grass roots movement and glittering sweatshirt prints.
Shoebox Mentality has been in business since 2008, but has recently popped up on hip hop heavyweights like Jadakiss, French Montana and Styles P as well as rising Canadian star Peter Jackson.
They're signature product is a line of fully customizable sweaters featuring their main print which reads "Shoebox Mentality." Customers can log on to the website and choose their own color combinations, sizes and styles. The sweaters are printed and tagged by the owners themselves and delivered in a timely fashion.
Shoebox Mentality also offers a line of winter hats, tank tops and t-shirts.
Shoebox Mentality has been in business since 2008, but has recently popped up on hip hop heavyweights like Jadakiss, French Montana and Styles P as well as rising Canadian star Peter Jackson.
They're signature product is a line of fully customizable sweaters featuring their main print which reads "Shoebox Mentality." Customers can log on to the website and choose their own color combinations, sizes and styles. The sweaters are printed and tagged by the owners themselves and delivered in a timely fashion.
Shoebox Mentality also offers a line of winter hats, tank tops and t-shirts.
Trend Themes
1. Customizable Streetwear - The trend of customizable streetwear presents opportunities for brands to tap into consumers' desire for personalization.
2. Rise of Grassroots Movements - The rise of grassroots movements in the streetwear market opens up possibilities for companies to connect with communities and build authentic brand loyalty.
3. Celebrity Endorsements in Streetwear - The use of celebrity endorsements in the streetwear industry can create disruptive innovation by influencing consumer preferences and driving sales.
Industry Implications
1. Fashion - Within the fashion industry, innovative companies can leverage the customizable streetwear trend to offer unique products and attract a niche audience.
2. Printing and Apparel Manufacturing - The printing and apparel manufacturing industry can explore opportunities to cater to the growing demand for customizable streetwear products.
3. Entertainment and Music - The entertainment and music industry can capitalize on the trend of celebrity endorsements in streetwear to create collaborations and expand their reach to fashion-savvy consumers.
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