Louboutin Embraces the Artistry of Creating Signature Shoes
Shelby Lee Walsh — June 2, 2009 — Marketing
References: christianlouboutin.fr & wickedhalo.blogspot
Christian Louboutin knows how to put artistry into his footwear creations. In his recent Fall/Winter 2009/2010 ad campaign, Louboutin makes decadent shoes encapsulated in high art imagery.
His unique still-life shots display his shoes as the muse of the camera, showing shoes surrounded by wine, skulls and candy. Of course, accents of red highlight the collection to call attention to the Louboutin signature red sole. How luxurious!
Implications - Many consumers are drawn to products that evoke familiar or positive emotions. When businesses are able to market their products in this way, they immediately become more approachable, and thus appealing to consumers.
His unique still-life shots display his shoes as the muse of the camera, showing shoes surrounded by wine, skulls and candy. Of course, accents of red highlight the collection to call attention to the Louboutin signature red sole. How luxurious!
Implications - Many consumers are drawn to products that evoke familiar or positive emotions. When businesses are able to market their products in this way, they immediately become more approachable, and thus appealing to consumers.
Trend Themes
1. Artistic Footwear - Bridging the gap between fashion and art by creating footography-inspired ad campaigns.
2. Emotional Marketing - Utilizing familiar or positive emotions to market products that are approachable and appealing to consumers.
3. Signature Branding - Highlighting signature aspects of a brand or product to increase recognition and appeal.
Industry Implications
1. Fashion - Incorporating artistic elements and emotional marketing to create unique and appealing fashion campaigns.
2. Advertising - Exploring the use of art and emotions in advertising to create a deeper connection with consumers.
3. Luxury Goods - Emphasizing the signature aspects of luxury brands to increase recognition and desirability among consumers.
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