Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion
Amanda Chang — December 19, 2010 — Business
References: japantrends & notcot.org
If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan Topshop, where you will find their massive store gift-wrapped with illuminated LED lights.
However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways.
However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the gift-wrapped building, send it in to the campaign and receive the chance to win Topshop coats and other giveaways.
Trend Themes
1. Illuminated LED Lights in Retail - Retailers can attract attention and create a unique experience by incorporating illuminated LED lights into their store designs.
2. Interactive Social Media Campaigns - Brands can engage customers and generate user-generated content through interactive social media campaigns like the gift-wrapped building promotion.
3. Combining Traditional and Digital Advertising - The combination of traditional advertising techniques, such as gift wrapping, with digital elements, like social media contests, can create innovative marketing strategies.
Industry Implications
1. Retail - Retailers can leverage the use of illuminated LED lights and interactive campaigns to enhance the in-store and online shopping experiences.
2. Marketing and Advertising - Marketing and advertising agencies can explore the potential of combining traditional and digital techniques to create disruptive campaigns that capture consumer attention and drive brand engagement.
3. Social Media - Social media platforms can offer opportunities for brands and users to connect through interactive campaigns, promoting brand awareness and user-generated content.
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