These She Magazine Marriage Ads are Both Rude and Loving
Summer Luu — January 28, 2011 — Marketing
References: copyranter.blogspot
For the Valentine's Day issue of UK's She Magazine, they are running an advertising campaign pushing ladies to get married.
Instead of the typical romantic, lovey-dovey slogans, these ads put a different spin to marriage. Although it's not technically the middle finger, the ads display the profanity close enough, relaying a more bad-girl, independent choice of tying the knot. The campaign in She Magazine was created "to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862."
Instead of the typical romantic, lovey-dovey slogans, these ads put a different spin to marriage. Although it's not technically the middle finger, the ads display the profanity close enough, relaying a more bad-girl, independent choice of tying the knot. The campaign in She Magazine was created "to make people reappraise marriage as the number of British people marrying drops to its lowest level since 1862."
Trend Themes
1. Rebellious Wedding Ads - Opportunity for businesses to think outside the box and challenge societal norms in traditional industries.
2. Alternative Marketing Strategies - Innovative businesses can explore unconventional approaches that disrupt traditional marketing tactics.
3. Changing Perceptions of Marriage - Businesses have the potential to shift societal views and redefine what it means to be married or in a committed relationship.
Industry Implications
1. Wedding Industry - There is space for companies to create new wedding products and services that cater to non-traditional, rebellious brides and grooms.
2. Magazine Industry - Magazines can explore using provocative and unconventional advertising campaigns to attract and engage readers.
3. Marketing Industry - Marketing and advertising companies can challenge conventional approaches to promote their clients and generate buzz with unique advertisements.
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