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Feminine Tools

Clean the Sky - Positive Eco Trends & Breakthroughs

'She Driver' Pink Man-Proof Screwdrivers

— March 2, 2009 — Unique
Never ask a man to borrow a screwdriver. They ask you a million questions, suck their teeth and make you feel as if you're about to embark on a mission in nuclear fusion. Here is a much better solution: Buy your own and make them man-proof. This set of screw drivers called the 'She Driver' will most certainly do the job.

Implications - Many "manly" products have been given the feminine treatment in an attempt to show that females are capable of everything that the opposite sex is. The use of androgynous styles of certain items challenges traditional gender roles that may inspire consumers to do the same. In this more tolerable society, brands are catering to both sexes to expand their demographics and to redefine product concepts.
Trend Themes
1. Gender-neutral Products - Creating androgynous styles of traditionally gendered items challenges traditional gender roles and expands demographics.
2. Feminine Empowerment - Designing products specifically for women that cater to their needs and capabilities challenges societal norms and inspires consumers.
3. Redefining Gender Roles - Brands creating products that defy traditional gender roles contribute to a more inclusive and tolerant society.
Industry Implications
1. Tool Manufacturing - Developing tools and equipment that are specifically designed for women expands the market and empowers female consumers.
2. Fashion and Accessories - Designing fashion and accessories that challenge traditional gender roles and promote inclusivity appeals to a wider range of consumers.
3. Consumer Goods - Creating gender-neutral consumer goods encourages diversity and inclusivity, appealing to a broader customer base.
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