These Shave-cation Shick Ads are Sweetly Smooth
Leslie Chen — August 13, 2011 — Marketing
References: jwt & adsoftheworld
These Shave-cation Schick Ads will make you feel like you really are on vacation with just one look.
Featuring three different poses on the beach, the ads are like snaps in someone's vacation album. The retro look of each of the Shave-cation Shick Ads enhances the overall sweetheart feel of the campaign. Advertising agency JWT has definitely captured the feeling of a girl here.
Check out the Shave-cation Shick Ads for yourself and you may just find yourself running to the drugstore.
Implications - Tired of the overtly revealing styles of modern society, consumers are looking for ones that are more classic. Designs with a more subtle aesthetic appeal to shoppers who want to stay simple with their fashion ensembles. Companies could develop a greater number of these products in order to stay on trend.
Featuring three different poses on the beach, the ads are like snaps in someone's vacation album. The retro look of each of the Shave-cation Shick Ads enhances the overall sweetheart feel of the campaign. Advertising agency JWT has definitely captured the feeling of a girl here.
Check out the Shave-cation Shick Ads for yourself and you may just find yourself running to the drugstore.
Implications - Tired of the overtly revealing styles of modern society, consumers are looking for ones that are more classic. Designs with a more subtle aesthetic appeal to shoppers who want to stay simple with their fashion ensembles. Companies could develop a greater number of these products in order to stay on trend.
Trend Themes
1. Retro Revival - The nostalgic trend of retro designs and themes can be capitalized on by fashion and advertising industries, with opportunities to create classic and appealing products and campaigns.
2. Nostalgia Marketing - Nostalgia marketing can be utilized by various industries to tap into consumers' desire for sentimental, feel-good experiences and aesthetics.
3. Vacation-themed Campaigns - Creating vacation-themed campaigns and products can entice consumers to feel like they are on a getaway, providing a unique and memorable experience.
Industry Implications
1. Fashion - Fashion companies can incorporate retro designs and themes in their products to tap into the rising popularity of classic and timeless styles.
2. Advertising - Advertising agencies can use nostalgia marketing in their campaigns to tap into consumers' emotional connections with the past.
3. Travel and Tourism - Travel companies can create unique vacation-themed campaigns and products to provide consumers with a sense of escape and relaxation.
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