Sharon Headd's Captivating Campaign for Bewear Sunglasses
Marissa Brassfield — June 28, 2009 — Fashion
References: behance.net
You might not associate sunglasses with chains, but judging by this campaign shot by Sharon Headd for Bewear, perhaps you should. The arresting product shoot kicks off with two ad campaigns in which the male model's hand is wrapped up in giant chains.
The chain theme continues through in the Bewear packaging, in which Sharon Headd captures the sunglasses chained to their box. Fascinating!
Implications - An association with rock culture has continued to find its way into mainstream society in recent years -- like these chained sunglasses. By implementing elements of hard rock culture to some degree into product packaging, consumers will appreciate the opportunity to take a walk on the wild side.
The chain theme continues through in the Bewear packaging, in which Sharon Headd captures the sunglasses chained to their box. Fascinating!
Implications - An association with rock culture has continued to find its way into mainstream society in recent years -- like these chained sunglasses. By implementing elements of hard rock culture to some degree into product packaging, consumers will appreciate the opportunity to take a walk on the wild side.
Trend Themes
1. Rock-inspired Accessories - By incorporating elements of rock culture into fashion accessories like sunglasses, brands can tap into the edgy and rebellious appeal of this subculture.
2. Creative Packaging - Using unique packaging that complements the product, such as chaining sunglasses to their boxes, can create a memorable and captivating unboxing experience for customers.
3. Unexpected Pairings - By combining seemingly unrelated items, such as sunglasses and chains, brands can create innovative and attention-grabbing campaigns that challenge traditional perceptions.
Industry Implications
1. Fashion - Fashion brands can explore the trend of rock-inspired accessories to appeal to edgier and rebellious consumers.
2. Packaging - The packaging industry can experiment with creative and unique packaging designs that enhance the overall product experience.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create disruptive and unexpected campaigns that capture attention and resonate with consumers.
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