SharkNinja and Nathan Anthony Partnered for New Recipes
Michael Hemsworth — February 28, 2025 — Marketing
References: ninjakitchen & retailtimes
SharkNinja and Nathan Anthony have announced a new partnership that will see the kitchen appliance brand working with the chef behind Bored of Lunch to create recipes that each incorporate Ninja products into the mix.
The partnership will see four seasonally relevant recipe lists being features on the Ninja website, which will link to Anthony as a way to help at-home chefs along. The partnership will also see Anthony using several of Ninja's kitchen solutions to create the recipes including the Ninja CRISPi 4-in-1 Portable Glass Air Fryer that will arrive in the UK in March.
Anthony himself commented on the SharkNinja and Nathan Anthony partnership saying, "Partnering with Ninja felt like a no-brainer. I’ve been a fan since I can remember. Ninja appliances are essential tools in my kitchen, and this collaboration allows me to take my cooking to the next level. I’m excited to develop even more delicious and accessible recipes using Ninja’s innovative technology and share them with my incredible community.”
The partnership will see four seasonally relevant recipe lists being features on the Ninja website, which will link to Anthony as a way to help at-home chefs along. The partnership will also see Anthony using several of Ninja's kitchen solutions to create the recipes including the Ninja CRISPi 4-in-1 Portable Glass Air Fryer that will arrive in the UK in March.
Anthony himself commented on the SharkNinja and Nathan Anthony partnership saying, "Partnering with Ninja felt like a no-brainer. I’ve been a fan since I can remember. Ninja appliances are essential tools in my kitchen, and this collaboration allows me to take my cooking to the next level. I’m excited to develop even more delicious and accessible recipes using Ninja’s innovative technology and share them with my incredible community.”
Trend Themes
1. Culinary-influencer Collaborations - The partnership between kitchen appliance brands and celebrity chefs highlights the growing trend of culinary-influencer collaborations, presenting opportunities to innovate by merging culinary expertise with home appliance technology.
2. Seasonal Recipe Innovation - With the introduction of seasonally relevant recipe lists, there is a push towards seasonal recipe innovation, leveraging appliance capabilities to create fresh, time-sensitive food experiences for consumers.
3. Integrated Digital Culinary Guides - The inclusion of recipe lists on brand websites signifies a move towards integrated digital culinary guides, offering seamless user experiences that combine product use with creative cooking solutions.
Industry Implications
1. Smart Kitchen Appliances - The collaboration between appliance brands and chefs exemplifies how the smart kitchen appliances industry can enhance product appeal through consumer education and hands-on utilization.
2. Online Recipe Platforms - Online recipe platforms benefit from integrating well-known chefs and specialized appliances, providing an enriched content experience that ties directly into consumer cooking activities.
3. Culinary Content Creation - By partnering with popular chefs, the culinary content creation industry gains opportunities to develop engaging content that connects technology, cooking, and community building.
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