Sharetapes Brings Mixtapes into the 21st Century
Michael Hines — February 14, 2013 — Tech
References: sharetapes & gizmag
Sharetapes is attempting to bring back the awesomeness that was the mixtape. The Australian company has developed "mixtapes" that let you share your online playlists. The sharing itself works through NFC and QR codes.
To use Sharetapes, one must first by a pack of five blank tapes. Once the tapes are registered, users can then link their online playlists (supported sites include YouTube and Spotify) to the physical mixtape. Additionally, a special code is generated that allows those without smartphones to access the Sharetapes playlist via the company's website.
Maxing mixtapes and burning CDs is more or less a lost art. Sharetapes may not make these pastimes popular again, but these mixtapes are a great way to help bands get attention and also for sharing music in a novel way.
To use Sharetapes, one must first by a pack of five blank tapes. Once the tapes are registered, users can then link their online playlists (supported sites include YouTube and Spotify) to the physical mixtape. Additionally, a special code is generated that allows those without smartphones to access the Sharetapes playlist via the company's website.
Maxing mixtapes and burning CDs is more or less a lost art. Sharetapes may not make these pastimes popular again, but these mixtapes are a great way to help bands get attention and also for sharing music in a novel way.
Trend Themes
1. Physical-digital Synergy - Businesses can explore using physical media to enhance digital experiences, like with Sharetapes' mixtapes that link to online playlists.
2. Interactive Packaging - Brands can innovate on their packaging by incorporating interactive elements like QR codes or NFC technology to promote customer engagement and drive sales.
3. Social Sharing Through Physical Media - Companies can create unique, shareable experiences by allowing customers to physically share digital content through products like Sharetapes' mixtapes.
Industry Implications
1. Music - Music industry players can explore new ways to market and promote their artists through unique physical-digital experiences like Sharetapes' mixtapes.
2. Retail - Retail brands can incorporate interactive packaging elements to drive customer engagement and sales, such as allowing customers to access exclusive content or discounts through QR codes on products.
3. Marketing and Advertising - Marketing agencies can use physical-digital synergy to create engaging campaigns through interactive packaging or unique physical products, like Sharetapes' mixtapes that connect to online playlists.
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