This Ad Promotes the ShareLife Multimedia Remembrance Service
Rahul Kalvapalle — April 2, 2015 — Marketing
References: hiers-baxley & comingofage
This simple and touching ad, put together by boomer and senior marketing agency Coming of Age, promotes the unique multimedia memorial service ShareLife. Offered by Hiers-Baxley Funeral Services, this service uses a combination of pictures, video, light, sound and even scent to help people better celebrate memories of loved ones who have passed on.
While one of the joys of being a boomer these days is reaping the joys of retired life, one of the sad realities of being in your 50s and early 60s is that older family members and friends pass on. There's no putting a price on the memories of the near and dear, and this is what the ShareLife ad subtly and respectfully conveys.
Given the nature of the service being advertised, this ad cuts straight to the point and doesn't use any roundabout messaging. It keeps things simple, showcasing how ShareLife allows mourners to personalize memorial services in order to celebrate their loved ones in the best way possible.
While one of the joys of being a boomer these days is reaping the joys of retired life, one of the sad realities of being in your 50s and early 60s is that older family members and friends pass on. There's no putting a price on the memories of the near and dear, and this is what the ShareLife ad subtly and respectfully conveys.
Given the nature of the service being advertised, this ad cuts straight to the point and doesn't use any roundabout messaging. It keeps things simple, showcasing how ShareLife allows mourners to personalize memorial services in order to celebrate their loved ones in the best way possible.
Trend Themes
1. Multimedia Memorial Services - Personalized memorial services that use a combination of pictures, video, light, sound and even scent to celebrate memories of loved ones who have passed on.
2. Boomer and Senior Marketing - Marketing targeted toward baby boomers and seniors to promote products and services that cater to their unique needs and lifestyles.
3. Respectful Advertising - Advertising messages that are straightforward and respectful in promoting sensitive products or services, appealing to emotions of customers.
Industry Implications
1. Funeral Services - Opportunity to offer personalized memorial services that incorporate multimedia elements to create a more meaningful experience for customers.
2. Marketing and Advertising - Opportunity to develop strategies for catering to the specific needs and lifestyles of baby boomers and seniors, creating more effective campaigns for this demographic.
3. Technology and Media - Opportunity to develop and provide technology platforms and multimedia content that allow for more personalized and engaging memorial experiences.
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