The Rex App Lets You Share Recommendations Across a Variety of Topics
Alyson Wyers — May 12, 2016 — Business
This mobile app and social platform helps you share recommendations with old friends and new ones. The Rex app lets you make and receive product recommendations from people you trust.
In addition to seeing suggestions from your friends, you can browse popular and featured content. The map feature also lets you see and share recommendations with those in your city, or anywhere else for that matter. The Rex Vault function allows users to save products, adding a pin-like saving element to the iOS smartphone application. As well as products, Rex goes above and beyond to enable users to connect music platforms like Apple Music, Sound Cloud and Spotify to share music. You can also discover everything from books and stuff to watch to bars and travel destinations.
In addition to seeing suggestions from your friends, you can browse popular and featured content. The map feature also lets you see and share recommendations with those in your city, or anywhere else for that matter. The Rex Vault function allows users to save products, adding a pin-like saving element to the iOS smartphone application. As well as products, Rex goes above and beyond to enable users to connect music platforms like Apple Music, Sound Cloud and Spotify to share music. You can also discover everything from books and stuff to watch to bars and travel destinations.
Trend Themes
1. Recommendation-sharing - Opportunity for businesses to tap into the power of word-of-mouth marketing by leveraging recommendation-sharing apps like Rex.
2. Social-platform Integration - Disruptive innovation opportunity for social media platforms to incorporate recommendation-sharing features like Rex to further enhance user engagement and interaction.
3. Location-based Recommendations - Advantageous for businesses in the travel and hospitality industry to capitalize on location-based recommendation-sharing apps like Rex to reach and attract potential customers.
Industry Implications
1. E-commerce - E-commerce platforms can explore partnerships with recommendation-sharing apps like Rex to increase customer engagement and drive sales.
2. Social Media - Social media platforms can embrace the trend of recommendation-sharing by integrating features similar to Rex to encourage users to share recommendations and experiences.
3. Travel and Hospitality - Hotels, restaurants, and other travel-related businesses can leverage location-based recommendation-sharing apps like Rex to target and attract travelers seeking personalized recommendations.
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