Tinder's 'Share' Button Will Allow You to Share Users' Profiles via Text
Malika Renee Butss — March 8, 2016 — Tech
Notorious dating app Tinder will soon be outfitted with a 'Share'' button. A part of the app's latest update, this button will allow Tinder users to share other users' profiles with their friends and family.
Tinder's move to include the 'Share' button is to allow users to achieve a group consensus on a potential date before organizing said date. It also allows Tinder users to play matchmaker for their friends and family. The 'Share' button will be temporary, including an element of time-sensitivity to any potential date. Essentially, the button will allow Tinder users to send the link of other profiles to anyone they want via text.
For those that don't want their profiles shared, they'll be able to turn off the function in the app's setting menu.
Tinder's move to include the 'Share' button is to allow users to achieve a group consensus on a potential date before organizing said date. It also allows Tinder users to play matchmaker for their friends and family. The 'Share' button will be temporary, including an element of time-sensitivity to any potential date. Essentially, the button will allow Tinder users to send the link of other profiles to anyone they want via text.
For those that don't want their profiles shared, they'll be able to turn off the function in the app's setting menu.
Trend Themes
1. Social Profile Sharing - Tinder's 'Share' button introduces the trend of allowing users to share other users' profiles with friends and family, creating new opportunities for group consensus in dating.
2. Matchmaker Empowerment - The 'Share' button on Tinder gives users the power to play matchmaker for their friends and family, opening up disruptive innovation possibilities in the dating app industry.
3. Time-sensitive Matchmaking - The temporary nature of Tinder's 'Share' button introduces the trend of time-sensitive matchmaking, offering opportunities to create a sense of urgency and excitement in the dating experience.
Industry Implications
1. Dating Apps - The 'Share' button on Tinder presents disruptive innovation opportunities within the dating app industry, allowing for new ways to engage users and increase user interaction.
2. Social Networking - The trend of social profile sharing on Tinder opens up disruptive innovation opportunities in the social networking industry, facilitating more meaningful connections and interactions between users.
3. Digital Marketing - Tinder's 'Share' button creates opportunities for disruptive innovation in digital marketing, as brands and influencers can leverage user-generated content to promote their products or services.
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